If your beauty wishlist is full of premium brands that are hard to find in India, this year is going to be a good one. Amazon.in, India’s largest beauty store, is bringing over 100 premium beauty brands spanning skincare, haircare, fragrance and men’s grooming.
Launches include names like Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, La Roche Posay, CeraVe, Avène, Ducray, Biodance, Eucerin, and Paula's Choice. There is also a wave of Japanese beauty brands (Anessa, Kokebana), Australian skincare (Goat Soaps, Mystiqare), and Middle Eastern fragrances (Riffs, One Leaf, KANS) joining the mix.
These new launches join brands already available on Amazon.in, from Kiehl's, Murad, and Korres in skincare to Emporio Armani and Swiss Arabian in fragrance, DS Labs in haircare, and Captain Fawcett in men's grooming.
What’s trending in premium beauty
Here is what Indian shoppers are searching for, and what the new launches deliver:
- K-beauty and French pharmacy skincare: Glass skin routines, barrier-repair formulations, and ingredient-first products. Brands already available like Anua, Tocobo, Korres, and Farmstay are now joined by Biodance, La Roche Posay, CeraVe, Avène, and Paula's Choice.
- Middle Eastern fragrances: Long-lasting oud and attar profiles. Shoppers already buying from Swiss Arabian, Khadlaj, and Ahmed Al Maghribi can now explore Riffs, Rasasi, and Lattafa.
- Premium haircare: Routine-led hair care. DS Labs is already available on Amazon.in, and Aveda joins this year.
- Premium men's grooming: Multi-groomers, all-in-one kits, and body groomers. Captain Fawcett is already on Amazon.in, with more brands joining the lineup.
Finding the right product for you
Amazon has introduced AI-powered tools to help you discover products that match your skin type, concerns, and preferences:
- Rufus, Amazon's AI shopping assistant, can help you compare ingredients, track price history over 30 to 90 days, and find recommendations. Try asking "What's the best premium moisturiser for dry, sensitive skin?" or "Meri skin ke liye best premium serum kaun sa hai?"
- Amazon Lens lets you upload an image of a product you like and find similar options available on Amazon.in.
- Virtual Try-On and SkinCare Advisor let you test shades and get recommendations based on your individual skin concerns.
Over 1.25 lakh beauty creators across India, including in cities like Dehradun, Guwahati, and Kolhapur, share reviews, routines, and recommendations on Amazon, helping you find products through people who understand your skin, hair type, and budget. Every premium brand on Amazon.in also comes with an Authorized Seller badge, meaning the product is verified directly by the brand, so there is no second-guessing authenticity. Nearly half of all beauty orders across India's top 100 cities now arrive the same or next day—and you can also get favourites like Forest Essentials, The Ordinary, Kama Ayurveda, Kérastase and more delivered quickly through Amazon Now.
