Amazon has announced the expansion of Amazon Now, its ultra-fast delivery services, to 100 cities across India. Amazon will scale its specialised fulfilment infrastructure to over 1,000 micro-fulfilment centres (MFCs) to support this growth. The expansion will also enable more than 16,000 farmers to take their produce directly to customers through sellers on Amazon Now.
Customers across metros and non-metro cities including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Vizag, along with existing cities Mumbai, Delhi-NCR and Bengaluru, will be able to shop from Amazon Now.
What customers are ordering
Amazon Now offers a curated selection of thousands of daily essentials such as groceries (including fruits and vegetables, frozen food), personal care, fashion and beauty products, small appliances, baby products, pet supplies, healthcare supplements and more delivered within minutes.
“Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection — especially the quality of fresh produce sourced directly from farmers. Encouraged by this success, we have further accelerated our expansion plans and will scale Amazon Now to 100 cities, fuelled by a network of more than 1,000 micro-fulfilment centres,” says Harsh Goyal, Vice President – Everyday Essentials, Amazon India.
"This expansion will also help more than 16,000 farmers to leverage our technology & operations to take their produce directly to customers through sellers on Amazon Now. Customers continue to get the convenience of our fastest delivery speeds on the largest selection offered by our sellers — thousands of daily essentials including perishables in minutes, over a million items on the same day, and another 4 million the next day on Amazon.in,” he adds.
Amazon’s continued investment in India
Amazon Now’s rapid expansion is part of Amazon’s investment of over ₹2,800 crore (~USD 300 million) to further strengthen associate safety, health, and financial wellbeing measures while strengthening one of India’s safest, fastest and most reliable operations network.
How Amazon Now works
Amazon Now is powered by strategically located micro-fulfilment centres — compact, technology-enabled facilities designed for ultra-fast deliveries. These centres position essential products close to customer neighbourhoods, using advanced inventory systems that optimise product placement based on hyperlocal demand.
To check if Amazon Now is available in your area, open the Amazon.in app and look for the 'lightning' Now icon on the top banner.
