Amazon has announced the roll out of over 100 Urban Fulfilment Centres (UFCs) across India—a new, larger-format facility that offers four times more selection than what's currently available on Amazon Now.
While Amazon Now already delivers groceries, personal care, beauty products, small appliances, baby products, pet supplies and healthcare items in minutes, UFCs add apparel, electronics, jewellery, shoes, luggage, watches, wireless accessories, musical instruments and furniture to the mix. These centres will progressively launch in Bengaluru, Chennai, Delhi-NCR, Hyderabad and Mumbai.
What are Urban Fulfilment Centres (UFC)?
UFCs are larger than the existing micro-fulfilment centres and carry a wider range of products. They bring inventory closer to customers, enabling faster delivery across categories that were previously unavailable on Amazon Now.
"Customers appreciate the speed, convenience and selection available on Amazon.in. As we continue to scale Amazon Now, we remain focused on offering customers a wider selection, value and faster delivery speeds across categories,” says Abhinav Singh, Vice President - Operations, Amazon India, APAC, Middle East, Africa and Turkiye.
“This is made possible by our long-term investments in technology, infrastructure, and people over the past 13 years, which have helped us build one of India’s safest, fastest and most reliable networks, powered by advanced technology, AI-driven inventory planning, demand forecasting and a highly optimized operations infrastructure. With the launch of Urban Fulfillment Centers, we are bringing inventory closer to customers, enabling faster deliveries across a wide selection offered by our sellers, so customers continue to get the convenience and value on Amazon Now.”
Amazon Now in 100 cities
Amazon Now is being expanded to 100 cities across India, powered by more than 1,000 micro-fulfilment centres. Cities include Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore, and Vizag — alongside existing cities Mumbai, Delhi-NCR, and Bengaluru.
The expansion enables more than 16,000 farmers to sell their produce directly to customers through sellers on Amazon Now.
How Amazon Now works
Amazon Now is powered by strategically located micro-fulfilment centres and the new Urban Fulfilment Centres. Advanced inventory systems optimise product placement based on hyperlocal demand—what sells in one neighbourhood is different from what sells in another, and the inventory reflects that.
To check if Amazon Now is available in your area, open the Amazon.in app and look for the lightning Now icon on the top banner.
Investment in associates
The expansion is part of Amazon's ₹2,800 crore (~USD 300 million) investment in strengthening associate safety, health, and financial well-being.
Amazon is also expanding its Ashray centres—dedicated rest points for delivery associates—from 100 to 250. These centres offer air-conditioned seating, drinking water, washrooms, charging stations, and first-aid kits.
A key priority in this scale-up is safety, consistency, and thoughtful operations, ensuring our micro-fulfilment centres remain spacious, hygienic, and operationally efficient while enabling ultra-fast deliveries within minutes. Unlike conventional “dark stores” in the quick commerce industry, Amazon Now locations are designed to be spacious and hygienic, while still maintaining speed and operational efficiency. Simply put, Amazon Now stores are lit.
Electric trucks powering Amazon Now
Amazon India is deploying around 1,000 electric trucks in collaboration with Eicher Trucks and Buses (VE Commercial Vehicles) — expected to be one of India's largest dedicated electric truck fleets in ecommerce and quick commerce.
The vehicle, Eicher Pro-X, is compact and purpose-built for high-frequency intra-city operations. Each truck covers 100–180 km per day across multiple trips between facilities, with a fast-charging time of around 50 minutes.
Currently, 50 trucks are deployed, with plans to scale to over 1,000 by 2028. The rollout begins in Delhi NCR, Bengaluru, and Mumbai. Amazon has already deployed over 12,500 EVs across 500+ cities, including 100+ electric trucks in 2025 across Delhi NCR, Hyderabad, Mumbai, and Kolkata.
