Prime Day is back in India on July 15-16. The 2023 shopping event offers great deals, unmatched savings, blockbuster entertainment, unrivaled selection and fastest delivery. Prime members will be spoilt for choice with 45,000+ new product launches, never-seen-before deals, the best of blockbuster entertainment, and unmatched savings. Prime members will enjoy the fastest delivery speeds ever in India as the same day delivery service has been expanded to 50 cities.
If you haven’t already, consider joining Prime for Rs 1,499 a year or Rs 299 per month to enjoy Prime benefits such as free and fast delivery, unlimited video, ad-free music, special deals, free in-game content on popular mobile games, and more. Get a step-by-step guide on how to sign up for a Prime membership and read more about all the exclusive benefits that come with it.
7 years of Amazon Prime Day in India
In India, the first Prime Day was launched in July 2017 as a way to celebrate Prime members. Since then, we’ve laid the foundation for an exclusive world of shopping and entertainment for customers across India. Prime membership plays a big role in how Amazon is making online shopping a part of everyday life in India. Customers get the best value on products from the comfort and convenience of their homes. Free and fast shipping is the foundation of Prime and is overwhelmingly the biggest reason new customers sign up for Prime memberships. Amazon Prime is designed to make your everyday life better via the best of shopping, savings, and entertainment in one single membership.
Amazon Prime has even extended product access into smaller towns, making e-commerce a phenomenon beyond tier 2 and 3 cities. What’s more, members who watch Prime Video or listen to Amazon Music renew their memberships at higher rates and often shop more. We know that you come for the shopping but stay for the entertainment!
With the annual shopping event just around the corner, here are a few interesting facts you didn’t know about Prime Day over the years.
In 2022, the sixth edition of Prime Day in India was held. Prime members got exclusive access to deals and new launches across a whole range of products and multiple categories. Members from 95% of India’s pin codes made purchases and over 27,000 sellers saw their highest ever sales day. Nearly 70% of the sellers who received an order were from tier 2, tier 3 and tier 4 cities.
In June 2021, Amazon announced the launch of Amazon Day Delivery. Prime members could enjoy a more predictable and convenient delivery benefit: the option to choose a weekly delivery day for the items they purchased throughout the week. With Prime, we disproved the myth that Indian customers will not pay for convenience. Today, we have millions of paid Prime members across the country.
In August 2020, Amazon India launched ‘Gaming with Prime’ which was rebranded as ‘Prime Gaming’ in December 2022. Prime Gaming enables Prime members to enjoy an array of exclusive mobile gaming content, including access to free in-game content like collectible characters, upgrades, currency, and Prime-only tournaments across popular mobile games. Enjoy frequent new content drops and launches across top international and Indian mobile games.
Amazon’s global shopping event grew in size in 2019, running for 48 hours for the first time. Prime members could shop in full swing, enjoy blockbuster entertainment, and fulfill their wishlists by taking advantage of exciting deals and discounts on the Amazon app.
In February 2018, Amazon launched Prime Music (now Amazon Music) in India. For the first time, Prime members could enjoy ad free songs, playlists, and stations in over 20 languages. These included popular trending tracks, Bollywood classics, and international favourites. The same year, Prime Reading—with a free rotating selection of books, magazines and comics—was launched for members on their Kindle e-readers and the free Kindle app.
On July 11, 2017, Prime Day lasted 30 hours worldwide. This was the first time the shopping event had exceeded its previous duration of 24 hours. Also, Amazon launched same-day deliveries across 3 metros and introduced delivery in hours (sub-same day) in 2017.
Amazon introduced Prime membership in India in July 2016. In December 2016, Prime Video was launched. This brought Prime members exclusive access to unlimited ad free Indian and international content across 10 languages like English, Hindi, Tamil, Malayalam, Marathi, Bengali, Punjabi, Telegu, Kannada, and Gujarati. The launch of Prime Video was followed by the release of over 60 movies in 6 Indian languages in the first 24 months. Today, over 60% customers on Prime Video stream content in 4 or more languages.
On July 15, 2015, Amazon launched a 24-hour long global shopping event to offer a volume of deals greater than Black Friday, exclusively for Prime members. With 9 countries participating, Prime Day was launched on the eve of Amazon’s 20th birthday.