Amazon's Great Freedom Sale is back. Starting August 7, the shopping event brings exciting deals across smartphones, fashion, home appliances, groceries and more. Whether you're planning to buy a smartphone, large appliance, upgrade your wardrobe or just stock up on essentials, here's everything you need to know before the sale begins.
When does the Great Freedom Sale start?
What deals can I expect?
During the shopping event, customers can look forward to exciting savings through special curations such as Top 100 Deals, Blockbuster Deals, Trending Deals and 8 PM Deals across categories including smartphones, laptops, televisions, large appliances, fashion, beauty, home and kitchen, groceries, everyday essentials and more.
Customers across 100% of serviceable pin codes of India can get access to these deals. Watch this space as we reveal exciting finds and special deals.
What can I expect as a Prime member?
Prime members are in for a special treat with extra savings during the Great Freedom Sale. Watch this space for more details.
What bank offers are available?
HDFC Bank Credit Card and EasyEMI customers can avail a 10% instant discount on eligible purchases. Customers can also access up to ₹2,000 in cashback rewards along with No-Cost EMI on select Credit and Debit cards.
How can Amazon Pay help me save more?
Customers can shop smarter and save more with Amazon Pay through a wide range of payment and reward benefits, including unlimited 5% cashback for Prime members and 3% for non-Prime members on the Amazon Pay ICICI Bank Credit Card, along with welcome rewards worth up to ₹2,500.
Eligible customers can also access instant credit of up to ₹60,000 via Amazon Pay Later, enjoy exclusive shopping rewards and shop affordably through the ₹99/day EMI store across mobiles, electronics, fashion and appliances. Customers can split any purchase over ₹1,500 into three equal, interest-free monthly instalments—regardless of product or category. The benefit applies to the cart value, making affordable credit accessible to every customer on every order.
With Rewards Gold, customers can earn assured 5% cashback across 15+ brands and categories by completing payments in three months, plus additional cashback and Rewards Gold benefits, including 5% off for Prime members on orders above ₹799 and 10% cashback for all customers on orders above ₹499, making shopping more rewarding for millions of customers nationwide.
How can AI tools help me shop smarter during the sale?
Amazon India’s AI tools help customers shop more confidently.
Rufus, Amazon's conversational AI shopping assistant, lets customers search using natural language—queries like "unique freedom fighter costumes for kids" or "fashionable white kurti and dupatta dikhao" surface tailored recommendations. Rufus also offers a Price History tracker that monitors prices over the past 30–90 days and alerts customers when a product hits their target price.
Lens AI allows customers to discover products by uploading or clicking a photo—useful for finding something they’ve seen offline or on social media.
AI Review Highlights condenses thousands of product reviews into a quick summary, so customers don't have to read through pages of feedback before deciding.
Buying Guides offer a visual overview for customers who are still comparing options.
