Your Prime membership is synonymous with incredible deals, savings, blockbuster entertainment, and a remarkable shopping experience. With Amazon’s annual Prime Day event set to return for the 10th year this July, Prime members can access amazing deals on top brands and small businesses across categories—from fashion and beauty, everyday essentials to smart phones and accessories, electronics, toys, home, and much more. Here's everything you need to know about Amazon's biggest shopping event for Prime members.
What is Prime Day?
Prime Day is Amazon's shopping event meant exclusively for Prime members, featuring new launches, deals on top brands and small businesses, and blockbuster entertainment.
Why did Prime Day start?
Prime Day was created as a way to celebrate Prime members. The first Prime Day event was held on Amazon’s 20th birthday on July 15, 2015 in the U.S. In India, the first Prime Day was launched two years later in July 2017.
What was Prime Day 2025 all about?
Prime Day 2025 was Amazon India's most shopped Prime Day ever. The three-day event shattered previous records with the highest-ever Prime membership sign-ups and engagement, as orders peaked at over 18,000 per minute (more than 50% compared to Prime Day 2024). Prime's reach expanded significantly beyond metropolitan areas, with 70% of new sign-ups coming from tier 2 and 3 cities and towns. Small and medium businesses experienced their strongest Prime Day to date, with the number of SMBs receiving a sale reaching an all-time high (over 30% increase compared to the previous year) and more than 68% of those SMBs based in tier 2 and 3 cities.
When is Prime Day in India?
Amazon.in’s 10th Prime Day shopping event is set to return this July. Mark your calendars and sign up for a Prime membership to make the most of this shopping event.
How can I prepare to find deals on Prime Day?
If you haven't already, join Prime to participate in Prime Day. Being a Prime member means you’ll be able to access new launches, exciting deals, savings, and blockbuster entertainment on Prime Day.
Prime members can sign up for deal alert notifications based on their recent Amazon searches and viewed items. You will be able to go to the Prime Day event page on the Amazon app before Prime Day to set up deal alerts. When Prime Day starts, you’ll get push notifications about available deals.
What are the best Prime Day deals?
Prime members across India can look forward to great deals, new product launches from over top global and Indian brands, blockbuster entertainment and big savings across categories, all with the added benefit of free one-day delivery on eligible items.
Watch this space for Prime Day 2026 deal previews.
Do you need to be a Prime member to shop during the Prime Day sale?
Yes, you must be a Prime member in order to take advantage of all the exciting deals, new launches, savings, blockbuster entertainment and more on Prime Day. You can sign up here.
What countries participate in Prime Day?
Besides India, Prime Day 2026 will return to the following countries this year: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.
What is Amazon Prime?
Prime takes the best of what Amazon offers and gives members fast, free delivery, savings, convenience, and entertainment, all in one affordable membership.
Amazon Prime brings together savings, convenience, and entertainment in one membership—offering fast delivery, early access during events like Prime Day and the Amazon Great Indian Festival, award-winning content on Prime Video, music, gaming, reading benefits, and cashback rewards.
Prime members get exclusive offers when shopping on Amazon Now such as free delivery when they shop for ₹99 along with additional cashback of ₹200 when they shop for more than ₹1,399. Prime members also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card.
Anyone can join Prime in India, for an annual Prime membership at ₹1,499 – with full shopping & entertainment Prime benefits; Prime Lite at ₹799 – with full shopping benefits & limited Prime video benefits, or Prime Shopping Edition at ₹399. Go to www.amazon.in/prime to learn more about Prime.
How do you sign up for a Prime membership?
Same-day and next-day delivery for Prime members in India
Prime members in India experienced exceptional value throughout 2025, saving on average more than two times the cost of an annual Prime membership. The year also marked the fastest delivery speeds for Prime members in India — more than 55 crore products were delivered the same or next day, a 40% year-on-year increase.
In India, members get delivery within minutes on Amazon Now in select cities, free unlimited same-day delivery on 10 lakh products, next-day delivery across 40 lakh products, and 4-hour delivery on over 20,000 top-selling products.
Not a member yet? Get the entire Prime experience for ₹1,499/year, ₹599/3 months or ₹299/month and enjoy exclusive benefits. Eligible customers can also opt for Prime Lite at ₹799/year (all Prime benefits with the exception of Prime Gaming and Prime Video access being limited to one device) and Prime Shopping Edition at ₹399/year (shipping and shopping benefits only for Android mobile users).
