India's MSME sector is home to some of the most remarkable stories of innovation, resilience, and progress. As these businesses continue shaping India's journey towards a Viksit Bharat, the countdown to Amazon Smbhav 2025 has begun—an extraordinary assembly that will spotlight their achievements and potential.

Set to take place on December 10 at New Delhi's iconic Bharat Mandapam, Amazon’s Smbhav Summit is back with its 6th edition that brings together India's top industry leaders, policymakers, and SMB founders. The theme this year is ‘Viksit India ki TAiyaari’. The 2025 edition will enable businesses to gain insights into megatrends and breakthrough opportunities in digitisation, exports, innovation, and sustainability, with a special emphasis on artificial intelligence.

Since its inception in 2020, Smbhav has evolved into a crucial platform for MSMEs to explore e- commerce trends, learn export strategies, and embrace technological advancements.

To celebrate the most inspiring MSME success stories, Amazon has opened nominations for the 6th edition of the Amazon Smbhav Awards, with winners to be felicitated at the summit on December 10, 2025.

Who’s who at Amazon Smbhav 2025

Sports icons Harmanpreet Kaur, Smriti Mandhana and Deepti Sharma will be present at the Amazon Smbhav Summit. Vikram Chandra, Mandira Bedi will also be among the panelists sharing their valuable insights with the audience. Amazon’s executives—Amit Agarwal (SVP, Emerging Markets), Samir Kumar (Country Manager, India), and Russell Grandinetti (SVP, International Stores,Amazon)—will pitch in with their expertise and perspectives.

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The Amazon Smbhav Awards: Celebrating India’s brightest entrepreneurs, Innovators & Leaders

The Amazon Smbhav Awards celebrate entrepreneurs, innovators, and small and medium businesses that are creating meaningful impact through technology, customer-centricity, sustainability, and inclusive growth. Over the years, these awards have recognised businesses across sectors and regions — from product innovators and green champions to exporters and digital disruptors.

Past finalists and winners have gone on to expand their markets, attract new customers and partners, and strengthen brand trust.

Nominations open for the 6th Amazon Smbhav Awards

To honour these changemakers and celebrate their inspiring journeys, Amazon invites nominations for the 6th edition of the Amazon Smbhav Awards. The winners will be felicitated at the Amazon Smbhav Summit on December 10 in New Delhi. This year, Smbhav awards will be presented in 4 categories:

  1. Innovator of the Year: Recognising MSMEs creating original products or solutions solving India-specific challenges at scale.
  2. Digital Disruptor of the Year: Honors businesses using technology-led transformation to improve efficiency, access, and everyday impact across sectors.
  3. Employment Catalyst of the Year: Celebrates organisations creating meaningful jobs while advancing skill development, diversity, and inclusive workplace opportunities.
  4. Emerging Exporter of the Year: Recognises SMBs taking local products global, driving revenue growth and strengthening India's global trade presence.

Apart from the above 4 categories, a Trailblazer of the Year will be presented to the standout business among all category finalists.

Meet the champions: Recent award winners

The most recent Amazon Smbhav Awards celebrated entrepreneurs who are not just achieving business success but reshaping India's economic landscape. These winners represent the diverse talent and innovation driving India's MSME growth:

Zypp Electric won Innovator of the Year for revolutionising last-mile delivery with their EV-as-a-service model, deploying one of India's largest electric delivery fleets.

Tex Links was recognised as Sustainability Champion for redefining responsibility in India's textile sector through advanced material innovation and environmentally conscious production.

MaarwariKraft earned the Employment Catalyst award by providing income opportunities to women artisans in rural Rajasthan while preserving traditional crafts.

NewJaisa Technologies took Digital Disruptor honours for reshaping India's refurbished electronics market using AI and automation while driving a circular economy model.

Vahdam India was celebrated as Exporter of the Year for taking premium Indian teas and superfoods to over 100 countries while maintaining world-class quality standards.

Brick Home received the Young Entrepreneur award for their design-led, sustainability-focused home products that blend eco-friendly materials with modern aesthetics.

Who should apply for the 2025 awards?

Any small or medium business, startup, brand or entrepreneur that has been:

  • Operational for 3+ years
  • Demonstrating growth, innovation, or exports
  • Creating local employment or community impact
  • Leveraging digital and tech-led transformation to scale

Whether you're a homegrown craft brand, a service innovator, a D2C disruptor, or an enterprise solving challenges at scale — your story matters.

What winners can expect?

  • National recognition on a platform that celebrates India's most inspiring business stories
  • Stage felicitation at the Amazon Smbhav Summit
  • Amplified brand visibility through PR and media coverage
  • Access to ecosystem networks, industry dialogues, and knowledge-sharing conversations
  • Sponsored travel and accommodation for winners to attend the ceremony in New Delhi
Amazon India's employee welfare initiative, the Pratidhi Scholarship, is transforming lives of associates' children across India through education support and mentorship programmes

How to participate in Amazon Smbhav awards?

Businesses can submit nominations through the official link here: https://awardsnom.smbhav-summit.com/

Nomination Deadline: November 25, 2025

Why this matters?

India's growth story is being written every day in shops, workshops, warehouses, and small offices across the country. The Amazon Smbhav Awards provide a stage to put these stories in the national spotlight — where they can inspire thousands of others.

If your business is making waves, it's time to share your journey and contribute to the momentum of a Viksit Bharat.