Entrepreneur, mother, and wife

Photo by Timothy Gama

When Priya moved to Panipat, after completing her graduation in Delhi University, little did she know how her life was going to change! Marriage and later motherhood meant she was busy 24x7. Doing something for herself crossed her mind, but she never had time to focus on that aspect. There were things she wished to do, goals she needed to accomplish – both as an entrepreneur and a mother. The perfect ally was then found in her husband, who after listening to her dreams, supported her.

Being a mother and a wife meant that Priya was required to spend many hours within the confines of her house. But she used this to her advantage – who better to know, understand, and sell bed linen than a homemaker? She decided to host a one-stop shop for bed linen, curtains, carpets, and a wide range of other home textiles online. With her husband’s encouragement and support in tow, Priya launched Super India Emporium on Amazon India.

When Priya first listed her products, she didn’t expect much. But come Diwali, her sales began to rise. She says, “My husband and I packed all the products ourselves, sometimes well into the night and early mornings. And look around now, my workforce has filled my entire house with products ready to be shipped. Even though this occupies a lot of space, I don’t mind it one bit.”

Priya confesses that one of the biggest benefits of selling on Amazon was that she didn’t have to worry about finding customers. Her only priority was to ensure quality products. After that customer reviews boosted her products to the top of search results! She adds with a smile, “I never imagined that I could stay at home, care for my baby, and handle a business with a monthly turnover of 25 lakhs! But I am – so I can say with confidence that any woman can set up this business from the comfort of her home, with the added bonus of working on their own schedules.”