The many small businesses selling and thriving on are at the heart of their local communities across the country, and the backbone of our economy. Amazon India continues to celebrate, spotlight, and empower small businesses and other independent sellers during this Great Freedom Festival from 4-8 August.

Prime members can shop more deals on small business products than ever before and discover some of the best small business deals of the year. There’s no better time than the Great Freedom Sale to support small businesses who provide a vast selection of amazing products, competitive prices and deals, and convenience for customers.

Here are 3 simple ways to find and support small businesses on

1. Shop some of the best small business deals

Visit to support small businesses and save big on incredible products. Members can shop the curated collection of small business deals from a variety of unique sellers who bring an unmatched selection of products to our store.

2. Save more with Amazon Pay cashback

We’ve made it easier than ever for customers to shop their favourite small business products in our store. While shopping, customers can get an additional 10% cashback up to ₹100 by using Amazon Pay on the Small Business selection during the Great Freedom Festival.

3. Shop bestsellers from emerging ‘Make in India’ manufacturers

Shop from a wide range of Indian products available across categories like home, furniture, apparel, kitchen, beauty, sports, toys, and more. Grab deals up to 70% off on the Small Business selection.

Meet some of the small businesses you can support during the Great Freedom Festival

Supporting MSMEs this Great Freedom Festival

Aromatic Garden Essence

Aromatic Garden Essence is an Indian self-care brand that specializes in making products for the skin, hair, and body. With over 55 different products that are handcrafted with love and nani ke nuske, some of their best-selling products include Honey & Oats Scrubber and Night Serrum. Since launching the business in January 2023, Aromatic Garden Essence has increased sales by 50x by continuously improving their product visibility on and listening to customer feedback and reviews. “We started January with sales worth ₹7,000. After getting visibility on through deals and coupons and enrolling our products in Prime, our sales have increased to 4 lakhs per month. helped increase our sales significantly,” says Bhupesh Periwal of Aromatic Garden Essence.
Explore the Aromatic Garden Essence store here.

Supporting MSMEs this Great Freedom Festival

Pastel Homes

Raja Singh Chaudhary started Pastel Homes with his wife after retiring as a public servant. Pastel Homes specializes in affordable and comfortable bedsheets with refreshing designs and patterns. They started their journey on earlier this year, and expanded their team from 9 employees to a team of 20 women by introducing new designs. They plan to venture into other home furnishing products in the near future.
“We have grown our Amazon customer base significantly after understanding the demand of our products online. We started adding more designs to increase production. We began with limited staff and with help of Amazon our sales picked up. Today, we are a family of 9 employees and more than 20 proud female artisans who are making their livelihood with our Initiative,” says Chaudhary.
Explore the Pastel Homes store here.

The Bean Bag Store

The Bean Bag Store was launched on in April this year at a time when it was struggling to build awareness for its products through offline channels. Once the brand launched on, sales picked up by 5x, helping the brand achieve sales worth 60 lakhs+ within 3 months of launch. The Bean Bag Store has launched new products during the Great Freedom Sale, with a goal to reach 5 crore in sales this year.
Explore The Bean Bag Store shop here.

Supporting MSMEs this Great Freedom Festival

Hack Athletics

Hack Athletics embarked on their journey with earlier this year facing the typical challenges new sellers encounter: navigating the complexities of online retail, optimizing listings, and understanding the nuances of our algorithms to improve their growth by 6x in 6 months.
“In the early days, we were like a small fish in a vast ocean of online sellers!” laughs Nipun Agarwal, founder of Hack Athletics. “Our products were innovative—designed to enhance athletic performance through premium quality and value-for-money products—but standing out in a crowded marketplace was a challenge. That's when we reached out to Amazon’s small business team for guidance. Their advice on pricing strategies and timing led to a surge in sales that we hadn't experienced before. It was a turning point for our brand, and it made us realize the immense potential of our products on the marketplace.”
Explore the Hack Athletics store here.