In February 2022, Amazon India in collaboration with Sequoia Capital India, Fireside Ventures, Accel and DSG Consumer Partners announced the second season of Global Selling Propel Accelerator (AGSP) - an initiative designed to provide dedicated support to emerging Indian brands and early-stage startups in the consumer products space. More than 1000 startups from 150+ cities across India sent in their applications and 16 of them have been chosen as finalists by a multi-disciplined panel. These 16 finalists will undergo an eight-week accelerator featuring 1:1 mentorship with senior Amazon and industry leaders, networking sessions and more. Subsequently, the shortlisted startups will get to showcase their business proposition to partner VC firms and stand to win a total equity free grant of $100,000 from Amazon, as well as free AWS credits worth $10,000.

Abhijit Kamra, Director, Global Trade at Amazon India said “I would like to welcome all the finalists as part of the season 2 of Amazon Global Selling Propel Accelerator. More than one thousand start-ups from 150+ cities across India applied for the program which shows that innovation is no longer limited to just the big cities today. We are really excited to engage with them in creating global brands from India.” He added, “Amazon Global Selling, our flagship program to grow Exports from India is witnessing tremendous momentum with increasing interest from exporters across India. With Amazon Global Selling we will continue to make Exports simple and accessible to businesses of all sizes and fulfil our commitment of enabling $10 billion in e-commerce exports from India by 2025.”

The second season of Amazon’s startup accelerator program launches today, providing winning startups an equity-free grant worth $100K and a chance to pitch to marquee VC firms.