Once an indication of an economic recession, lipsticks are now being held up as symbols of celebration as the world moves towards a long-awaited end to the pandemic. According to independent market research, lipstick sales around the globe have risen 80% this year from a year earlier, with high-coverage, densely coloured shades taking top spot.
Here in India, kajal-lined eyes have been the focus of makeup over the past months. But as lips make a comeback, brands have quickly aligned themselves and innovated in the category, moving from gloss and shine lipsticks to transfer- and smudge-proof matte versions that can be worn with face masks. And there’s no better time than International Lipstick Day (July 29) to start trying these new formulas and giving your lips some love.
Need suggestions on the most popular lipsticks to swipe on? Here are 10 of the latest and trendiest top sellers on Amazon.in.