The Great Indian Festival was flagged off with the #AmazonFestiveYatra – a unique “house-on-wheels” bringing the best of India together in one place.

With 3 special trucks, #AmazonFestiveYatra visited 13 cities covering over 6,000 kms throughout the festive season, providing a great opportunity for Amazon customers and sellers to engage, and share insights and opinions.

And India with its color and diversity never ceased to amaze. It brought us closer to our customers, our sellers, our partners. Across cities and towns as we got up close and personal with them – their stories never ceased to amaze. In fact, from the time the Yatra began Sept 16 from New Delhi, till its culmination on Oct 10 in Bangalore, we saw glimpses of India that gave us hope and happiness.

Whether it was people shopping online, streaming shows or simply using online payment methods – the ordinary Indian has jumped onto the “digital” bandwagon and how! If an e-rickshaw puller in Lucknow was swearing by the convenience of online shopping, a parking attendant in Mumbai was telling us how he buys shoes online for his folks back in Satna. While a seller was beaming as his art reached corners of India because he started selling online, an I Have Space partner was telling us how his earnings have improved after his association with Amazon

While the conversations with all of the people we had during the Yatra will remain etched in our memory, there are glimpses of it that you can see in these videos or in the Yatra pit stops below.

And as if engaging conversations were not enough, the fact that we got to see India in all its beauty and glory and experienced all weather conditions from rain swamped to pleasant, from cold and humid – made this Festive Yatra all that we had hoped for and much more.

Amazon Festive Yatra reached Blore

Track the #AmazonFestiveYatra wth us

Track the yatra with us as we bring the colours, diversity and richness of India to you with city snapshots, customer videos and lots more. Stay tuned.

THURSDAY, OCT 10: Yatra culminates in Bengaluru

TUESDAY, OCT 8: Yatra in Kochi

MONDAY, OCT 7: Yatra in Chennai

WEDNESDAY, OCT 2: Yatra in Vishakapatnam

MONDAY, SEPT 30: Yatra in Kolkata

SATURDAY, SEPT 28: Yatra in Mumbai

WEDNESDAY, SEPT 25: Yatra in Ahmedabad

MONDAY, SEPT 23: Yatra in Indore


FRIDAY, SEPT 20: Yatra in Lucknow

#AmazonFestiveYatra made a stop in the city of Nawabs and the House-on-Wheels had a #Lucknowi touch, with products sourced through Amazon India from local sellers. We also caught up with some of our sellers, delivery associates and I Have Space partners. Stay tuned for more from our #LucknowDiaries!

THURSDAY, SEPT 19: Yatra in Agra

WEDNESDAY, SEPT 18: Yatra in Mathura

Capturing the flavour of a city like Mathura is tough, but as we drove along and spoke to customers they made the task easier for us. Watch glimpses of the yatra in Mathura here:

MONDAY, SEPT 16: Yatra kickstarts in Delhi

  • Great Indian festival dates: announced its biggest festive celebration ‘Great Indian Festival’ which will start from midnight on September 29 until 11:59 pm on October 04. Prime members will get

exclusive early access starting 12 noon on September 28. Customers will get never-seen-before deals on the widest selection of smartphones, laptops, cameras, large appliances & TVs, home & kitchen products, fashion, consumables such as grocery & beauty, consumer electronics and more by lakhs of sellers.

  • The #AmazonFestiveYatra is a celebration of the best Indian selection, bringing together not just the big brands available for the Great Indian Festival but also unique products from small & medium businesses, startups & artisans from every State & Union Territory of India. The specially curated house-on-wheels also includes selection from’s Karigar & Saheli programs.
  • Alexa Smart Home: Amazon Devices showcased an Alexa Smart Home with the new Echo Show 5, Fire TV Stick 4K with Alexa remote, Echo Dot, Echo Plus. The Kindle Oasis and the Kindle Paperwhite were also displayed. Coupled with Alexa-enabled smart home devices such as the Wipro Smart Bulb, Oakter Smart Plug, Voltas AC and the Philips Hue Light strip, the Alexa Smart Home was a key attraction. Shop the looks of the various rooms with a little help from Amazon!

What is the house-on-wheels?

It's about bringing the best of India together in one place - which is a truck! Actually three trucks, which when joined cover an area of 1050 sq feet. We are calling it the house-on-wheels. Can't imagine it? Well, see it for yourselves in the video below .

Amazon House of Wheels - inside view

Watch Amazon leaders speak on the Yatra and see other #AmazonFestiveYatra videos