’s festive event ‘The Great Indian Festival’ (GIF) 2022 will start from September 23, 2022, with Prime members getting early access. Customers can enjoy never-seen-before deals on the widest selection of products from lakhs of small & medium businesses (SMBs). GIF 2022 will also showcase products from Amazon sellers under various programs such as Amazon Launchpad, Amazon Saheli and Amazon Karigar, as well as top Indian and global brands across categories.

“We are excited to serve our customers with millions of sellers offering a wide selection of domestic and international brands, products from 2 lakh local stores, traditional artisans and weavers, and innovative offerings from various startups. Amazon Great India Festival will offer customers to shop from India’s largest selection across electronics, grocery, fashion and beauty, everyday essentials, and more,” Manish Tiwary, Country Manager, India Consumer Business, Amazon India, said.

The Great Indian Festival would include over 2,000 new product launches and a wide selection from top brands such as Samsung, PUMA, L’Oreal, Philips, Havells, Hero Cycles and Bosch, besides others.

We are delighted to partner with leading brands to launch more than 2,000 new products and deliver products with speed and safety across all serviceable pin code of India. We will continue to maximise seller and partner success and provide the convenience of shopping in 8 regional languages along with English, while giving the option to also shop using voice. We look forward to a buoyant festive season with our campaign #AmazonSeLiye.
Manish Tiwary, Country Manager, India Consumer Business, Amazon India

Here’s a peak into what you expect.

Shop in your preferred languages
Customers can shop in 8 languages of their choice (English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi).

Amazon LIVE
GIF customers can directly interact with experts who will showcase products, unveil top deals, answer customer questions in real-time, and offer limited-duration deals. Amazon is looking to work with more than 150 influencers to generate 600 live streams to help customers make an informed purchase decision. Also, there will be livestreams that offer LIVE-only discounts.

Win more, shop more with Amazon Pay
Customers get a chance to win up to Rs 7,500 in rewards. All they need to do is shop on or pay bills, recharge their phone, and add or send money using Amazon Pay to unlock a variety of festive deals which can be redeemed on shopping during the Great Indian Festival. Moreover, a customer who is making his/her first Amazon Pay transaction on bill payments, recharge, and more will get Rs 50 back. Additionally, to make festival shopping easy and more rewarding, customers who apply for the Amazon Pay ICICI Bank credit card can enjoy rewards up to Rs 2,500 as a welcome offer, and those who activate Amazon Pay Later can get flat Rs 150 back along with instant credit up to Rs 60,000. Those who sign up for Amazon Pay UPI can get 10% back up to Rs 50, while those who are in the gifting mode can enjoy up to 10% back on purchasing Amazon Pay Gift Cards.

Get the year’s best deals on Amazon Devices
Make your home smarter by availing great offers on Echo, Fire TV, Kindle range of devices, and Alexa smart home combos. Customers can also ask Alexa on their Echo devices and Amazon shopping app (Android only) to navigate and know more about Amazon’s Great Indian Festival. Just say, “Alexa, what is Great Indian Festival”.

Bulk discounts and great deals for business buyers on Amazon Business
Amazon Business customers can save up to 28% extra with GST invoice and 40% more with bulk discounts on their purchases across categories like laptops, desktops and monitors, TV, appliances, vacuum cleaners and so on, from top brands. Business customers will get to save an additional 10% through exclusive business deals on over 8,000 products during Amazon Business Great Indian Festival.

Hassle-free bookings with Amazon
Customers can enjoy a variety of exciting offers and rewards when booking flights, trains, buses, and movie tickets during GIF. Save up to 20% on flights and plan up to 12 months in advance to avoid last-minute ticket fees. Amazon India will be offering zero additional fees on all train ticket bookings with no extra gateway charges while booking train journeys. Additionally, customers can save up to 25% on their movie ticket bookings.

Prime Video & miniTV
Prime Video will treat its customers to a power packed line-up of titles across genres and languages. The upcoming content slate includes an interesting array of titles such as Amazon Original Movies - Madhuri Dixit Nene starrer Maja Ma and Telugu thriller Ammu starring Aishwarya Lekshmi. Also returning is the highly-anticipated Season 3 of Emmy nominated series Four More Shots Please. Prime members will also be able to stream Season 1 of international original sci-fi series The Peripheral. Rounding off this exciting line-up, customers will also be treated to brand new episodes of The Lord of the Rings: The Rings of Power, with a new episode dropping each week leading up to the epic season finale on October 14. Expect non-stop entertainment with Amazon miniTV – no paid subscription required. Binge watch fan favorite web series like Please Find Attached, Ishq Express, Udan Patolas and more by top digital production houses.

Festive preparedness at Amazon
Every year, thousands of associates and partners across Amazon’s fulfilment centers, sortation centers, and delivery stations prepare for GIF. Amazon India has over 60 Fulfilment Centers, Sortation Centers across 19 states, and over 1,850 Amazon-owned and partner stations that are gearing up for the festive season, along with 28,000 ‘I Have Space’ partners and thousands of Amazon Flex delivery partners ready to deliver smiles to customers across the country. Amazon recently strengthened operational engagement with the Indian Railways, with more than 325 inter-city transportation lanes for the movement of customer packages. This is a 5-fold increase in railway lanes since Amazon began working with the Indian Railways in 2019 and is one of the enablers to offer 1-day and 2-day delivery promises to customers in the hinterland.