Women entrepreneurs across India are creating waves with innovative products that transform lives, yet their contributions often remain in the shadows. Their stories aren't just business success tales—they're powerful examples of resilience and creativity that can inspire the next generation of women leaders.
Amazon has been a pioneer in supporting women-led businesses through key SMB programs such as Amazon Saheli and Amazon Karigar. These programs help women entrepreneurs navigate the pitfalls of entrepreneurship and empower them to sell pan-India with minimal investments.
Meet four remarkable women who are building purpose-driven brands while breaking barriers on Amazon's marketplace:
Sustainable personal care brand creating employment opportunities for women
Arezou, founded by Ishita Saxena, launched its journey on Amazon in May 2024 through the Saheli Program with just 10 products. Within six months, the brand skyrocketed from zero to ₹40,000 in monthly revenue, demonstrating the transformative power of digital marketplaces for purpose-driven brands.
For this emerging personal care brand, building customer trust was the biggest hurdle. Amazon became the bridge that connected Arezou to millions of potential customers across India.
With guidance from Amazon's dedicated account managers, Arezou optimised its listings, navigated marketplace guidelines, and maximised product visibility. The results—two of its SKUs achieved category leadership, earning the coveted Amazon's Choice badge and bestseller status in the sleep category. Over time, this trust converted into customer loyalty, with repeat purchases solidifying Arezou's position in the market.
Beyond business growth, Arezou is a brand with a mission—one that extends beyond skincare. The company prioritises sustainability by using eco-friendly glass bottles and paper packaging, reducing its environmental footprint while maintaining premium product quality. More importantly, Arezou is creating employment opportunities, with 90% of its workforce being women. Through Amazon's ecosystem, these women receive training on sustainability and livelihood skills, empowering them with financial independence.
Shop from Arezou here
Traditional Ayurvedic postpartum nutrition for women
Founded by Isha Gupta, Maa Mitahara, a brand specialising in traditional Ayurvedic postpartum nutrition, began its journey with limited reach through D2C channels and select offline stores. The brand's transition to Amazon through the Launchpad program transformed its trajectory, enabling it to scale beyond geographical boundaries and bring essential postpartum nutrition to mothers across India.
Building awareness and trust in maternal nutrition—a niche category in India—presented significant challenges for the brand. Unlike mainstream baby food products, Maa Mitahara's offerings of laddus, herbal infusions, and Ayurvedic seed mixes required substantial education and awareness. Amazon’s data-driven insights became instrumental to Maa Mitahara's growth. Understanding customer preferences, optimising pricing strategies, and refining packaging became seamless with Amazon's analytics tools. Insights on purchasing patterns allowed the brand to introduce new products and tailor marketing strategies to better serve their audience of new mothers.
Beyond revenue growth, Maa Mitahara's partnership with Amazon has fostered broader social impact. The brand sources raw materials like dry fruits, seeds, and herbs directly from small-scale farmers, ensuring fair trade and sustainability. By using Amazon's marketplace, these local suppliers indirectly benefit from the brand's growth, driving economic progress at the grassroots level. Many rural women are engaged in product preparation, packaging, and distribution for Maa Mitahara.
Shop from Maa Mitahara here
The engineer turned nutritionist who’s raising awareness on hormonal health
Richa Goel, an engineer turned nutritionist and founder of BCOS Foods, embarked on a transformative journey after being diagnosed with PCOS (Polycystic Ovary Syndrome), a condition affecting one in five Indian women.
Frustrated with the lack of awareness and support surrounding hormonal health, Richa leveraged her personal experience and expertise to create BCOS Foods, a line of healthy grocery staples tailored to women's unique needs.
Facing the daunting task of launching her business, Goel found support through the Amazon Saheli program. This initiative, designed to empower women entrepreneurs, provided her with the resources and assistance to grow her business on Amazon.
Since onboarding in January this year, BCOS Foods has gained increased visibility and credibility, tapping into Amazon's vast customer base and trusted reputation. “The dedicated account manager provided by Saheli has been with us every step of the way, making the entire process of onboarding, training and selling my products on Amazon seamless and stress-free,” says Richa. “The Amazon Saheli program has been my saheli in the truest sense!” she adds.
Shop from BCOS Food here
DIY kits that help kids learn about Indian culture
Art Bunker, a brainchild of Pooja Ratnakar, is on a mission to kindle a profound appreciation for India's cultural heritage among children through their unique Potli DIY kits. These kits take children on an adventure, immersing them in the wonders of India's diverse traditions, arts and crafts.
A standout feature of the brand is its commitment to fair trade, as exemplified by its membership in the Fair-Trade Forum – India. “Potli not only bridges the gap between learning about India's cultural heritage while having fun but also contributes to sustaining artisan communities,” says Ratnakar.
Amazon's Karigar program proved instrumental for Art Bunker in overcoming obstacles such as marketing and scaling up of handmade products, especially during the COVID-19 pandemic. “The Potli DIY kits have reached over 150,000 young learners and helped more than 150 artisans. Amazon's Karigar platform has played a crucial role in facilitating this outreach and growth,” Pooja adds. Art Bunker plans to expand the range of DIY kits, explore new themes, and continue reaching young learners globally.
Shop from Art Bunker here
