Whether it is through devices or unique offerings like CoD and Secure Delivery, Amazon is always innovating to fulfil the needs of Indian consumers. This is why we are so invested in collaborating with developers in India to make Alexa truly desi! Another India-first initiative, the Kindle Lite app, is the lightest reading app for Android and is transforming how India reads on devices. Amazon is also constantly innovating and bringing the traditional mom & pop stories and other small businesses into the online fold with programs like Chai Cart, Tatkal, Easy Ship, and more.