With the participation and support of countless sellers, brands, partners, Amazonians and support staff, Amazon India concluded wave 1 of our biggest Amazon Great Indian Festival yet. Yesterday, as the numbers rolled in, I was inspired to see months and months of hard work come to fruition as customers across India reveled in the shopping festivities. As per a study done by Nielsen, Amazon.in recorded the HIGHEST share of transacting customers & purchases across all marketplaces in India! Interestingly, customers bought a treadmill every 50 seconds, a cycle every 36 seconds, and 8 weights & dumbbells every minute

The ‘sellerbration’ didn’t stop there. Over 65,000 sellers from 500+ Indian cities received orders in just 5 days with thousands of them recording their highest ever 1 day sale. Our sellers broke new grounds and acquired new customers, witnessing ~3X growth in unit sales from non-metro customers. 15000 sellers DOUBLED their sales during this festive season and I am very happy to announce, the membership of our Millionaires & Crorepatis club has exceeded 21,000 sellers!

Our all women team has sold to over 3000 pin codes
Abbas, iBell

To our sellers, I would like to say, I have witnessed you shatter your personal milestones, smash targets and set new records and it is my honour to have witnessed your success. Your stories are so powerful and heartwarming, we felt all of India needed to hear them. This is why, during this festive season, we also rolled out our Amazon Storyboxes. These are a new and improved version of the familiar Amazon box with one very important addition – your stories of innovation, passion and dedication. Now, millions of orders being shipped through this festive season and after will include a box with seller stories on them. Millions of Indians will see the stories behind the Amazon box and meet Amazon sellers. After all, when they meet our sellers, they meet Amazon.

Buyers from 21 states dressed in our Sambalpuri sarees.
Chitaranjan, Odisha Handloom

This festive season has been tremendous not only in terms of the numbers but also the real-life impact we’re having on countless Indians. Sellers from Amazon Karigar & Amazon Saheli grew their business significantly and thousands of customers embraced these unique products made by artisans and women entrepreneurs. I also read about Mr. Abbas from iBell whose Seller Flex facility in Ernakulam (Kerala) is staffed entirely by a team of 30 women and Mr. Chitranjan from Odisha Handloom who sold authentic Sambalpuri sarees to customers from 21 different states and 2 union territories. I feel humbled when faced with all these touching stories and energized by the idea that we still have more to do. Our sellers, partners & internal teams work tirelessly to scale our offerings to all parts of India and take advantage of the once in a life time opportunity we have. I thank all our sellers, partners and Amazon teams for their relentless devotion to transforming the way India buys and sells.

It’s been a CRACKING start to the festive season and there’s lots more to come.

It’s only Day 1!