Vinod, owner of GVR Enterprises started his business in 2018 as a wholesale seller for apparel based out of Hyderabad. He would purchase products from different vendors. In 2020, he decided to register his own brand since he was keen to build a brand and establish his online presence. Post joining Amazon, he has seen a 50% growth in the business. From 3 employees, he now works with around 15+ direct/indirect employees across manufacturing, sales, and handling. He began receiving orders from multiple parts of India such as Kerala, Gujarat, and West Bengal.

Ever since its launch in 2020, Local Shops on Amazon has added over 1 lakh offline retailers and neighbourhood stores across 450 cities, including metros and tier 2 and tier 3 cities enabling them to benefit from e-commerce. The program helps them supplement existing footfalls at their offline stores with a digital presence on and expands their reach.

Selling directly to customers

The same has been true for Manoj Kumar Sahu, owner of Maa Laxmi Agency, who started his business in 2015 as a local distributor for three to four companies. Based out of Chikiti in Odisha, he was only selling in his local area and was distributing to retailers.

Being an online shopping enthusiast himself, Manoj decided to create an online business by selling directly to customers on Amazon. Not only did he started getting orders from across the country, his overall income almost doubled. With regular online orders, Manoj is no longer dependent on his offline store alone.

Amazon has announced its commitment to onboard one million local offline retailers from across India on as part of the Local Shops on Amazon program by 2025.

Watch Local Shop Owners recount their success

Local Shops on Amazon