It’s official! Amazon India’s 2025 edition of Prime Day is back from 12 a.m. on July 12 to 11.59 p.m. on July 14. Being held over 3 days for the first time ever, Prime Day 2025 will offer great deals, savings, new launches, and exclusive entertainment, all curated specially for Prime members. Unlike earlier Prime Day events, this time Prime members will enjoy 24-hours extra to shop across top brands and small businesses alike across categories—from smartphones, TVs, appliances, fashion and beauty, Amazon devices, home and kitchen, furniture, to groceries and everyday essentials. Customers can also save big with 10% savings on payments using ICICI Bank Credit and Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards.
New launches from 400+ brands
This Prime Day, Prime members will get early access to thousands of new product launches from over 400 top Indian and global brands along with products by Small and Medium Businesses (SMBs). Grab incredible shopping deals from brands such as Harley Davidson, Samsung, Intel, OnePlus, iQOO, HP, Asus, Boat, Lenovo, Mokobara, American Tourister, Puma, Adidas, Libas, Van Heusen, Allen Solly, USPA, Borosil, Agaro, Atomberg, and Crompton among others.
Akshay Sahi, Director, Prime, Delivery and Returns, India and Emerging Markets, says, “From new launches and blockbuster entertainment, to great deals being delivered fast. Prime Day has always been about celebrating our members."
This year, for the first time, we’re extending Prime Day to three full days, giving our members even more time to discover the best of shopping, savings, and entertainment. We are really excited about the vast selection, new launches and great deals we have in store for our Prime members this Prime day.
A sneak peek to Prime Day 2025
● 72 hours of shopping and savings starting 12 a.m. on July 12 until 11.59 p.m. on July 14.
● Prime members will get access to products from lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans, and weavers. Customers can discover more than 1,600 new product launches including Phool, Alpino, and Indigenous Honey — across home & kitchen, fashion, grooming, jewellery, handmade, and more.
● Get fast and free delivery: Prime members benefit from same-day delivery on over 10 lakh and Next-Day Delivery on over 40 lakh products across a wide selection. From eye liners, baby products, garden tools, to watches and phones among others.
● Use Amazon’s generative AI-powered shopping assistant Rufus: The new AI-powered shopping assistant Rufus helps simplify decision-making by answering questions, comparing products, and offering tailored recommendations in real time.
● Save big with Bank Offers: Prime members get 10% savings on payment using ICICI Bank Credit & Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards. With the Amazon Pay ICICI Bank credit card, Prime members will get 5% cashback and an additional 5% instant discount on their shopping.
● Save big with Amazon Pay ICICI Bank credit card: The Amazon Pay ICICI Bank credit card now comes with zero joining fee and offers an always-on 5% cashback for Prime members and 3% for non-Prime customers. Plus, during Prime Day 2025, all cardholders will enjoy 5% instant discount on their shopping. Prime members can earn enhanced welcome rewards up to ₹3,000*, including ₹200 shopping cashback plus rewards worth ₹2,800* (that's ₹500 more than usual). Non-Prime members don't miss out either, with welcome rewards up to ₹2,000*, including ₹150 shopping cashback, rewards worth ₹1,850*, and ₹500 off on Prime membership.
● Get More with Amazon Pay: Get up to 25% off on flight tickets and up to 50% off on hotel bookings. Get up to ₹100 cashback on movie tickets. Add ₹1,000 or more to your Amazon Pay balance and get up to ₹100 back instantly. And for those dreaming of an international getaway, score up to ₹8,000 off on international flight bookings.
Exciting content on Prime Video
Prime Video offers an exciting line-up of 17 new series and movies spanning genres and languages. Titles that have already made their way to Prime members’ screens include Original reality series The Traitors (Hindi), action thriller film Ground Zero, Season 4 of the India’s most loved blockbuster Original show Panchayat (Hindi), Bryce Dallas Howard, Orlando Bloom and Nick Mohammed-starrer action comedy film Deep Cover, and Theo James-headlined horror comedy movie The Monkey. Viewers can also look forward to the premiere of new shows and movies such as Telugu Original movie Uppu Kappurambu on July 4, Original movie Heads of State (English) starring John Cena, Idris Alba, and Priyanka Chopra Jonas on July 2, followed by Original series Ballard (English) – the latest chapter in the universe of Bosch: Legacy, on July 9. Additionally, the fan-favourite franchise Dexter is back with a new sequel Dexter: Resurrection (English) premiering on Prime Video on July 12, with new episodes dropping every week.
K-drama fans are in for a treat as Prime Video brings two of this year’s biggest Korean series to customers this Prime Day. The action-comedy Good Boy will deliver new episodes every Saturday and Sunday, and romantic fantasy Head Over Heels will have new episodes dropping every Monday and Tuesday.
That’s not all, anime lovers can rejoice, as Prime Video will soon premiere a much-anticipated Japanese anime series.
Music for the season
Amazon Music will launch a multi-lingual love playlist “Baelist” featuring new and trending love songs with artist favourites such as Guru Randhawa, Akshath, and Sai Abhyankkar among others. Prime members will also get exclusive access to in-app artist videos featuring the latest episodes of Artist Diaries. Members will also get exclusive early access to The Internet Said So podcast where the hosts discuss random, fun, weird, shocking stories they find on the internet with guests like Jose Covaco, Nikhil Taneja, Kumar Varun etc.
Shop with Alexa
Customers can ask Alexa on their Echo smart speakers to add items to their shopping cart and even track their orders. Simply ask, “Alexa, add garam masala to my shopping cart" or "Alexa, track my package."
What are the best Prime Day deals?
We are not disclosing Amazon Prime Day deals for 2025 just yet. Stay tuned for previews and sneak peeks, as well as early deals on an extensive range of products. Make sure that you have bookmarked About Amazon’s Prime Day 2025 hub so you don’t miss out on important updates.
Join Prime now
Anyone can join Prime in India, for an annual Prime membership at ₹1,499 – with full shopping and entertainment Prime benefits; Prime Lite at ₹799 – with full shopping benefits and limited Prime video benefits, or Prime Shopping Edition at ₹399 – which is tailored for customers only looking for shipping and shopping benefits and does not include any digital or entertainment benefits such as Prime Video or Amazon Music.
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