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Ankit Goyal, founder of Asgard India, has a simple sales mantra: People value quality and unique designs that are well-researched. When he launched Asgard India in 2014 with a private label of watches, e-commerce was just taking off. Ankit decided to ride on the growth curve and sell online on Amazon. Even today, 90% of the company’s sales happen online. What started off with just a two-member team consisting of Ankit and this brother has now grown to 20 member team, and an additional 25-30 strong team of ecosystem partners.

Quality matters

When the pandemic hit, Ankit decided to venture into face masks, recognising the need of the hour. Ankit was initially worried about diluting their core brand of watches, but the masks have performed phenomenally well, emerging as the number one bestseller brand for masks on Amazon India. Asgard masks were also mentioned in the list of top 5 pocket friendly masks in a Times of India story.

With the encouraging response to the masks, Ankit is keen to explore even more new categories such as wallets, belts, bags etc.

“If the quality of your product is good and it delivers on value, then sales will happen.”

“If the quality of your product is good and it delivers on value, then sales will happen,” shared Ankit. “Over 50% of Asgard’s customers for masks are repeat customers. Sales come from all over India. There are also instances where a single customer has ordered masks from us 26 times.”

Selling on Amazon

“There is no better platform than Amazon for Ecommerce, anywhere in the world.”

“There is no better platform than Amazon for Ecommerce, anywhere in the world,” said Ankit. “With Amazon, the interaction is seamless and automation with minimum dependency on the account manager.”

Ankit has also taken advantage of Amazon programs such as Programs like Amazon Flex, Amazon IXD, and Amazon Cluster to get the extra sales push. Ankit also enrolled in Amazon Launchpad, which offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon's global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.