IWAS Amazon India
I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

Biggest 2-days ever for SMBs on Amazon.in on Prime Day 2020

Highest Prime Day participation for SMBs with over 91,000 SMB sellers from 5,900 pin codes; 62,000 SMB sellers from small towns, received orders. Over 4000 SMB sellers saw sales of INR 10 lakhs or more; 209 SMB sellers became crorepatis

When robots helped hospitals clean up safely during the pandemic

Rajeev Karwal speaks of how the robots his company makes helped the AIIMS docs during the pandemic and how their newest product line, which launched on Prime Day, will make cleaning easy and safe.

Vidya Balan lauds Amazon’s Stand for Handmade initiative

Stand for Handmade is 10 week long initiative designed to help over 10 lakh artisans, weavers and women entrepreneurs, rebound from the recent challenges

How two nature loving friends turned their passion into a profession

The year was 2004, when Vignesh Kaneria first met Alpesh Donga through a mutual friend, in the city of Rajkot. Little did he know that this would be the beginning of a long-standing friendship, which would turn into a successful business venture years later.

How two buddies from IIT teamed up for a laudable cause

On the occasion of Friendship Day, we speak to two college friends, who came together to make female hygiene products they truly believed in. A case of friendship forging a successful partnership...

PlayShifu: Powering gen alpha with interactive & educational phygital toys

Play Shifu makes a successful foray into the world of toys, thanks to the Amazon Global Selling program

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!
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