IWAS Amazon India
I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

Sellers from Karigar, Saheli, Launchpad, Local Shop programs keen to see jump in sales this Prime Day

Small and medium businesses look forward with optimism as Prime Day nears, say event will help them boost sales, widen reach.

Amazon’s ‘Small Business Days’ help sellers bounce back from COVID-19 economic dip

Amazon India’s efforts to help sellers bounce back from the economic slump caused due to COVID-19 has seen encouraging results.

Amazon Digital Kendra: Brick and mortar resource centres to help small businesses go digital

Amazon takes another step towards fulfilling its commitment to digitally enable micro, small, and medium enterprises (MSMEs) and traders across India, including manufacturers, resellers, local offline shops, artisans and more.

Amazon India eases seller evaluation to encourage growth

In 2020, Amazon.in had launched STEP, which is a performance-based benefits program that simplifies and help sellers improve key customer experience metrics and in turn, their growth.

'SMBs now leveraging coming online to cater to customers across India'

On the 8th anniversary of Amazon.in Manish Tiwary, VP, Amazon India speaks on how Amazon has contributed towards SMB Enablement

Amazon to arrange free COVID-19 health insurance for its sellers in India

Amazon.in will bear the premium cost for this group insurance policy that will be valid for one year after activation. In addition, the insurance policy will also cover domiciliary treatment expenses, as prescribed, up to the sum insured.

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!
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