IWAS Amazon India
I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

B2B e-commerce: Unlocking the potential of thousands of MSMEs in India

As businesses evolve and adapt to newer ways of operating, procurement is one such function that can go full digital resulting in increased efficiency and reduced costs. India being a mobile first economy, this switch to e-procurement can help MSMEs, even the ones operating out of Tier II & III markets, access products from suppliers of different regions in a more convenient manner.

Crafted by hand and gifted with love

It is the thought that counts, as the old saying goes, and never more so when gifting beautifully handcrafted pieces to your dear ones in this season of love and romantic possibilities.

Together forever: Seller couples who found success on Amazon.in

As Valentine day approaches, we share the success stories of two Amazon Launchpad brands started by these fabulous husband-wife duos.

Sellers say Amazon Karigar helping customers get up close with authentic, Indian, handmade art

Each time we buy or gift a handmade piece, we take forward a piece of our rich traditional heritage of handloom and handicrafts. Amazon Karigar salutes this work even as we share our love for the artisans who are helping customers across the country get up close with authentic handmade art.

Amazon and Startup India come together to help emerging brands access global markets

Amazon India has partnered with Startup India to launch a Startup Accelerator that can boost ecommerce exports from India and help local businesses realize their global ambitions. Read on...

Amazon Business 2020 roundup: A year of enabling MSMEs in India

MSME customers trusted Amazon Business for all their purchase requirements throughout the year. We look back at some key moments...

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!
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