IWAS Amazon India
I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

Amazon reiterates commitment towards an Aatmanirbhar Bharat

Launches a $250MM Amazon Smbhav Venture Fund to accelerate the vision of a digitally self-reliant India; Initial focus on startups and entrepreneurs using technology to digitize SMBs, Agriculture and Healthcare

1 million jobs, digitally enabling 2.5 million MSMEs, cumulative exports worth $3 billion – Amazon shares its journey in numbers

Amazon India reaffirms commitment to accelerate India’s digital commerce dream and provides an update on the progress it has made on its commitments made in January 2020.

Amazon India's Smbhav 2021 Blog: Updates on the summit

Stay informed with the latest updates on the summit that puts forth how Amazon and our partners leverage digitization, technology & our ecosystem to drive infinite possibilities for India.

Local shop owners recount how digital enablement is driving transformation of their stores

50,000+ offline retailers and neighbourhood stores are now on Local Shops on Amazon and shop owners say that this decision has only helped increase business. Read on to know more...

B2B e-commerce: Unlocking the potential of thousands of MSMEs in India

As businesses evolve and adapt to newer ways of operating, procurement is one such function that can go full digital resulting in increased efficiency and reduced costs. India being a mobile first economy, this switch to e-procurement can help MSMEs, even the ones operating out of Tier II & III markets, access products from suppliers of different regions in a more convenient manner.

Crafted by hand and gifted with love

It is the thought that counts, as the old saying goes, and never more so when gifting beautifully handcrafted pieces to your dear ones in this season of love and romantic possibilities.

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!
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