IWAS Amazon India
I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

Slice of goodness, direct from the farm

Urban lifestyles often mean giving up on fresh farm-picked eatables. Vivan Futehally, is addressing this challenge changing with his venture - Impossible Foods - which is striving to bridge the gap between a farmer and the urban consumer.

Helping create the ‘Incredible India’ experiences for guests

Nurturing a dream of developing a beach resort at the heart of Goa isn’t an easy task at all. But thanks to his passion and grit Sachin Naik today now stands as a proud owner of a sprawling 300,000 sq. ft. property - the Riva Resorts in Goa. Read his story...

Keeping alive Dad's business

This Father's Day, we shine the light on a few of those businesses started by a passionate father and kept alive by the next generation.

Amazon launches seller registrations and account management services in Hindi

This will help millions of Indian MSMEs to overcome language barriers to embrace the ecommerce opportunity. The Hindi language seller experience is available on Seller Central and the seller mobile app

When COVID-19 brought out the spirit of innovation in our sellers

Adapting to the changing world is what will be the key to survival for businesses. Many sellers of Amazon have realized this early on and are turning into innovators. We shine a spotlight on some of them.

Amazon India launches special fund to help SMB partners in logistics impacted due to lockdown

The Fund will benefit close to 40,000 staff of Delivery Service Partners and Transportation Partners associated with Amazon, and provide financial aid for the month of April 2020.

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!
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