IWAS Amazon India
I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

Mother-daughter duo who are empowering artisans to show their skills

Award winning business owners, the mother-daughter duo of Surprise Someone talk about how the business of upcycling has empowered women, artisans and those who haven't got a platform to show their skills.

‘Seeding’ a bond with nature this Raksha Bandhan

A rakhi made from naturally dyed, organic cotton yarn and seeds is what's making this festival 'green'

Treasured Indian handicrafts and handlooms – a Karigar's home

Small artisans and craftsmen are making their way into larger markets thanks to a path paved by Amazon. The Amazon Karigar store features all major crafts, their history, lineage and the artisan stories.

Our 'AmazIN' journey: From one hundred SMBs 6 years ago, to half a million today!

Gopal Pillai, Vice President and GM, Seller Services, Amazon India recounts the company's journey from a 100 sellers 6 years ago to over 5 lakh today...

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!
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