I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

Ketto partners with Amazon India to launch crowdfunding initiative for sellers

Introduces a first-of-a-kind program- ‘Amazon Wings’ to enable Amazon India Sellers to launch fundraisers on a dedicated microsite hosted by Ketto

Meet the woman behind all-natural sanitary napkins

Just as the documentary, Period. End of Sentence, celebrates women’s right to health and education, young entrepreneur, Tanvi Johri works to educate women about their own bodies, all even as she creates all-natural sanitary napkins

This craftswoman cracked it and how!

Sunehra used to pursue her hobby of paper crafting after her children had been put to bed. Today, this hobby has become a successful business that empowers not just her, but other women too...

'Our partnership with Amazon will support digital journey of khadi weavers'

At MoU signing, Jai Kumar Singh, Minister, Department of Industries, Government of Bihar optimistic about the tie up with Amazon in providing employment opportunities to lakhs of households in the state

Husband-wife duo help breathe new life into blue art pottery

This Valentine's Day we put the focus on a Jaipur couple, who motivated each other to establish the business of blue art pottery and see it flourish. Read on to know how...

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!