IWAS Amazon India
I was a sari: The story of upcycled fashion
A unique combination of upcycled heritage weaves, women’s empowerment and haute couture, this is the story of the sustainable fashion brand, ‘I was a Sari’. Only recently, the upcycled collection was showcased at the Lakme Fashion Week. Continue reading
Supporting small business
Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach and productivity. By telling stories from a wide range of perspectives, we tell the larger story of who Amazon is and how Amazon's core business practices contribute to a better India.

How women from rural India are becoming entrepreneurs, with a little help from Saheli

A social enterprise I Village in association with Amazon Saheli works on procuring orders that are crafted by women in villages and sold online

The looms start clanking again, the story of Ikkat revival

How a family that was seeing an ebb in traditional weaving, is reviving its home grown art and positively impacting the fortunes of the community

Infinite possibilities, one mega summit - get ready for Amazon Smbhav

The two-day mega summit bringing micro, small and medium enterprises focuses on getting diverse perspectives from eminent industry experts, policy makers, solution providers and Amazon leadership on areas that are most relevant for SMBs today.

15 desi quirky gifts for your cart - all made in India!

Here’s a list of 15 quirky products that are made in India and are available on Amazon India. So start reading and get ready to add these goodies to your cart!

Strack - A posture correcting device that allows you track your back, all day long!

More often than not, we have been advised against slouching or sitting in a wrong position. Sometimes it causes mild back pain and other times it causes chronic pain, but according to doctors – a bad posture is detrimental to quality of life.

15 Desi Quirky gifts for Your Cart

We celebrate those special products that were made in India and made for India.

Amazon Saheli: Empowering women entrepreneurship

The dedicated online storefront – The Saheli Store – features traditionally and innovatively handcrafted office products, shoes & handbags, clothing & accessories, jewellery, home & kitchen, luggage & bags and home décor artefacts locally created by women entrepreneurs across the country.

Seller Success Story

Building a pan India presence for Rajasthani handicrafts

Way back in 1976, one man from Rajasthan had a dream to take the beauty of Rajasthan handicrafts out of the desert state and highlight it on the national stage. Thus Rajasthan Emporium was born in the heart of Bangalore.

Lights turn 'green' for this day-dreamer

Born to a humble farming community, spring was always a constant reminder of this entrepreneur's love for nature. ForGreen - the name of her entrepreneurial debut - reflected just that!
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