Amazon's Propel Global Business Accelerator has selected its fifth cohort of Indian D2C brands, marking another milestone in the company's commitment to drive $80 billion in e-commerce exports from India by 2030.
Chosen from 500+ applicants, these 50 brands are set to participate in the intensive accelerator program designed to equip them with the tools and insights necessary to thrive in the global e-commerce landscape.
The program provides emerging brands with mentorship from Amazon leaders, venture capital partners, and industry experts, along with workshops on global demand trends and export strategies.
Amazon Propel Season 5 includes peer learning sessions with experienced entrepreneurs and Propel alumni, culminating in a demo day where participants can pitch to prospective investors for potential funding.
Here are the brands selected for Amazon Propel Season 5:
Dr. Water
Dr. Water makes daily hydration a joyful, elevated, and credible ritual for modern Americans. Founded in 2024 by Yash & Smile, they are innovating with cutting-edge infused water, smart bottles, purifiers, and functional consumables. While coffee, gym gear, and supplements have evolved, people still drink ordinary tap water. With over $1M in GMV in first year and $600K from Amazon Global, we're building for those who treat wellness as a design choice.
Relso Home
Founded by Anshul Choubey & Jay Trivedi, Relso Home aims to make high-quality, designer furniture easily accessible, disrupting traditional retail. They provide wide range of furniture (Coffee tables, Console tables, Dining sets, End tables, etc.) with customization options.
MetaShot
Gillidanda Tech Pvt Ltd's brand MetaShot is revolutionising gaming by delivering a console-like experience through homegrown technology. Its flagship product, the MetaShot Smart Bat, tracks real-world cricket shots and integrates them into gameplay. The company raised seed funding in January 2025 and has crossed over 1 million games played on its app.
Wembley
Founded in 2018 by Roshit Choukhany, Wembley Toys creates safe, imaginative, and parent-trusted toys. All products are BIS-certified and available nationwide on Amazon, Flipkart, Blinkit, Zepto, BigBasket, and more.
Anveshan
Anveshan offers plant-based wellness products rooted in traditional practices. Founded in 2020, the brand works directly with farmers and operates its own micro-units to source cold-pressed oils, ghee, and honey, focusing on natural ingredients without processed additives.
Setu
Founded in 2017 by Nihaal and Trisha Mariwala, Setu Nutrition offers plant-based wellness supplements for modern needs like skin health, sleep, and digital strain, rooted in a strong family heritage in nutrition and ingredients.
Go Garden
Go Garden is an Indian e-commerce brand providing a wide range of gardening products and solutions, with a mission to make gardening more accessible and easier for both amateur and professional enthusiasts across India.
Muditam
Muditam is a wellness company in India that combines naturally grown Ayurvedic herbs and modern research to offer holistic solutions for better living. Certified herbs are blended with modern science, backed by GMP and FSSAI certifications, ensuring product reliability. The brand offers personalised wellness plans designed to match individual needs, guided by wellness experts.
Mad Munkee
Founded in 2024, Mad Munkee is a leading export company since 1998 that does bulk export of leather, paper, home decor & camel items to USA and Europe.
Zivora
Founded to address unsafe plastic bottles and fake copper products in the market, Zivora creates authentic Ayurvedic copper water bottles that are lab-tested for safety. Each handcrafted bottle is made by skilled Indian artisans and comes with a copper straw, coir cleaning brush, and canvas carry bag.
Jaspo
JASPO is a performance-driven sports and fitness equipment brand built on precision engineering and over 65 years of manufacturing expertise. In 1955, Sardar Dharam Singh, began refurbishing wooden rackets in Jalandhar. No grand plans just an obsession with quality and a belief that Indian athletes deserved better. Every skate, protective pad, and cricket bat they engineer is proof that Indian manufacturing competes globally. Jaspo Sporting Pvt Ltd is on shelves where Indian brands were once considered impossible.
Setnutra
Setnutra was born from a simple belief: your health deserves better. In a market full of exaggerated claims and hidden ingredients, they chose a different path — one built on transparency, science, and integrity. Every Setnutra product is thoughtfully formulated using high-quality ingredients, clear dosages, and clean labels. No gimmicks. No shortcuts. They combine the best of nature and modern nutrition science to create supplements that support real, everyday health — energy, immunity, strength, digestion, and overall wellness. Manufactured in certified facilities and crafted with care, Setnutra stands for one promise: If it’s not good enough for our own families, it’s not good enough for you.
Upliance
Founded in 2021 by IIT Bombay alumni Mahek Mody and Mohit Sharma, Upliance.ai develops AI-powered smart kitchen appliances designed to simplify home cooking in India, enabling busy consumers to prepare healthy meals with minimal time and effort.
Pink Woolf
Pink Woolf is a premium men’s grooming brand built to fix what mass grooming broke. Founded after firsthand struggles with razor burns and skin damage, the brand challenges the idea that discomfort is normal. By blending traditional wet shaving principles with modern, globally benchmarked formulations, Pink Woolf delivers products that genuinely improve men’s skin health. With a growing portfolio across shaving, skincare, and grooming accessories, Pink Woolf is Made in India and built for global e-commerce scale. The goal is simple: Help men groom better, think smarter, and look healthier—without compromise.
Cotton Villa
Cotton Villa creates comfortable, premium T-shirts and apparel that blend minimalism with trendy design. The brand focuses on soft, breathable fabrics that work for both professional and casual settings.
Zivanta
Zivanta is a premium Indian incense brand with a mission to take India's fragrances global while empowering tribal women from Jharkhand. The brand uses high-quality ingredients and contemporary designs to appeal to modern consumers.
Herbal Wisdom
Herbal Wisdom builds bio-available, clinically relevant Ayurvedic supplements for the United States wellness market, focusing on metabolic health, gut health, and inflammation. Its first product is Akkermansia for gut health.
Nabhi Sutra
Founded in 2019 by Swati Vakharia, Nabhi Sutra revives the ancient Ayurvedic practice of Nabhi Chikitsa through pure, holistic navel-applied remedies. The brand gained visibility through digital platforms and Shark Tank India.
Nippetals
Nippetals is a wellness-focused lingerie brand redefining intimate wear with comfort, functionality, and style. The brand helps women feel confident without the constraints of traditional bras through innovative products like lingerie tapes.
Earth N Pure
Founded in 2019 by a couple seeking natural healing alternatives, Earth N Pure offers 100% natural essential and carrier oils. The bootstrapped brand has grown from a home kitchen experiment to generating ₹1 lakh in daily sales with 50,000+ customers.
Conscious Chemist
Conscious Chemist is a science-first skincare brand that formulates with proven actives at skin-safe, effective levels. The brand challenges myths around "chemicals" by offering evidence-based products for acne, pigmentation, barrier damage, and sun protection.
TruNativ
Founded in 2019 by mother-son duo Mamta and Pranav Malhotra, TruNativ Global is a nutrition brand focused on simplifying nutrition for Indian households. The brand is the number one sugar substitute on Amazon India.
NEESH
Founded in 1904 and reimagined in 2014 by fifth-generation heir Rishi Verma, NEESH is a luxury fragrance house that blends India's olfactory heritage with global perfumery excellence. The brand collaborates with master perfumers to create Extrait de Parfum blends available across 10+ countries.
Dharishah Ayurveda
With over 135 years of tradition, Dharishah Ayurveda was founded in Ambala by Rajinder Dhamija and is now led by his son, Naman Dhamija. The brand combines ancient Ayurvedic wisdom with contemporary needs through herbal supplements.
Voonderkinz
Voonderkinz is on a mission to help families raise bold, independent thinkers and doers, through strategy games focused on real-world skills such as focus, planning, collaboration and adaptability. Tailored for elementary school - aged children, their strategy games feature easy-to-learn rules, captivating visuals, and interactive gameplay. In a rapidly changing world where social connections are being replaced by smartphones and screens, Voonderkinz invites families to participate in their child’s cognitive, social and emotional development through shared play.
Nuvedo
Nuvedo is committed to bringing the healing benefits of functional mushrooms to India through high-quality mushroom liquid extracts, setting the standard for mushroom wellness in the country.
Capilus
Capilus specialises in sourcing and manufacturing high-quality human hair extensions. The brand aims to transition from manufacturer to global D2C brand by offering professional-grade tape-ins and consumer-ready clip-ins for international markets.
Suyogya
Founded in 2024 by Vidhyanjali Sales, SUYOGYA offers premium bambooless, charcoal-free incense sticks that are safer, cleaner, and longer-lasting than conventional agarbattis. Products are crafted using traditional methods and premium fragrances for daily pooja and meditation.
Asaya
Asaya is a science-driven skincare brand for melanin-rich skin, solving hyperpigmentation through a patented molecule called MelaMe™️ complex. Founded by Neeraj Biyani, Eeti Sharma, and Mandeep Bhatia, the brand's products are clinically proven to resolve pigmentary disorders in as little as 14 days.
Bloom by Bold Care
Born from Bold Care's success in men's wellness, Bloom addresses women's health needs across all life stages, from sexual health and hygiene to menopause and nutrition, with research-backed products.
Hindya Ayurvedic Luxury
Founded in 2024 by Vaishali Chaudhary in Faridabad, Haryana, Hindya Ayurvedic Luxury offers premium Ayurvedic self-care solutions rooted in ancient Indian wisdom. The brand bridges authentic Ayurveda with contemporary consumer expectations through chemical-free, plant-based products.
DesiQlo
DesiQlo is a modern Indian fashion and lifestyle brand taking authentically made-in-India products to global audiences. Founded and led by a woman entrepreneur, the brand supports small and medium business workshops, artisans, and tailors across India.
UpUrFit
UpUrFit is India's first sports and fitness topical solutions expert, co-created with the fitness community. Founded by two fitness enthusiasts, the brand offers innovative pre- and post-activity solutions that enhance performance and remove barriers to continued fitness commitment.
Playto Labs
Playto Labs Robotics blends real-world problem-solving with science, maths, coding, design, and innovation. The brand helps children see the practical applications of classroom concepts, fostering curiosity and learning for mastery rather than just marks.
Zoukfarms
Founded by four friends from diverse industries, Zoukfarms focuses on providing chemical-free, natural food products. The brand upholds values of purity, tradition, and health, ensuring every product is crafted with care while promoting consumer well-being.
Miniwini
MINIWINI develops India's first zero-water formula shampoo paste and bodywash paste that are eco-conscious, effective, and designed for mindful consumers seeking sustainable personal care options.
The Puzzl Co
The Puzzl Co creates high-quality puzzles and play experiences that build children's thinking skills through meaningful, hands-on play. Run by six educationists, designers, and programme developers, the brand focuses on problem-solving, logic, spatial reasoning, and curiosity.
Indic Roots
Founded by ISB alumni and foodie Ishit Pilani in 2020, Indic Roots (formerly Organic Roots) offers food that's tasty, easy to prepare, and safe to consume, meeting the growing demand from health-conscious consumers.
MakaZai
Founded by Ashwin Khatod in Pune, MakaZai combines premium quality, elegant craftsmanship, and modern utility with minimalist, durable, and effortless bag designs.
Basil
Basil is building a multi-category lifestyle brand for kids aged 4–12, rooted in thoughtful design, everyday functionality, and uncompromising safety. They began with our flagship product Basil Bento Box - a multi-compartment, stainless-steel bento lunchbox designed for both kids and adults. Known for its leak-resistance, durability, and bold, playful colours, the Basil bento makes it easy to pack balanced, complete meals, keeping fruits, snacks, and gravies neatly separated without mixing.
Eat Atlas
Eat Atlás hunts iconic recipes from around the world and turns them into guilt-free dips and snack kits. Started by three young foodie students, the brand has grown alongside the rise of global flavours driven by travel and social media. Less than a year into the business, Eat Atlás is emerging as a credible new voice in international snacking, with the potential to travel beyond India as a global brand
CosIQ
Founded in 2021 by husband-and-wife duo Kanika Talwar and Angad Talwar, CosIQ is a molecular skincare brand representing "Cosmetic Intelligence." The brand bridges pharmaceutical efficacy with accessible consumer beauty through transparent, data-driven formulations.
WitBlox
Founded by Amit Modi and Abhishek Singh in 2017, WitBlox provides modular, plug-and-play robotics and electronics kits for children aged 8-16. The brand eliminates complex coding or soldering with interlocking "WitBricks" to create robots, drones, and IoT projects.
TurtleBee
Founded by Shivi Maheshwari, TurtleBee focuses on Montessori-inspired, eco-friendly baby and toddler toys emphasising skill development and screen-free play. Products include 2-in-1 silicone and neem wood teethers and musical soft toys.
Hibiscus Monkey
Founded by mother-daughter trio Mona, Naina, and Roshni Mehta, Hibiscus Monkey is a science-backed body care brand blending traditional Indian remedies with modern research. Using family recipes like hibiscus oil, the brand addresses issues like strawberry skin and pigmentation.
BubbleNut Wash
BubbleNut Wash is a social enterprise offering 100% plant-based, biodegradable home cleaning products made from wild-harvested soapnuts. The brand empowers rural and tribal women by integrating them into its supply chain while championing eco-friendly living.
Sweet Karam Coffee
Founded in 2015, Sweet Karam Coffee has grown from a humble home kitchen into one of India's fast-growing South Indian food and beverage brands. The brand celebrates South India's rich culinary heritage through authentic snacks, sweets, and filter coffee, fronted by 82-year-old Janaki Paati.
Being Brands US
Being Brands is building digital‑first, regional food brands that bring authentic Indian cuisines from specific geographies, cultures and communities to consumers across the world. By working closely with local manufacturers and heirloom recipes, we focus on traditional flavor, regional delicacies and premium quality to preserve the true taste of Indian kitchens.
JUTE COTTAGE
JUTE COTTAGE, founded in 1999 by Mrs. Nasreen Khan, was born out of the passion to re-define and elevate the image of JUTE to highly fashionable stylish material which otherwise was thought to be a dull and rugged fabric.
