If we want a gender equal world that is diverse, equitable, and inclusive, then it is imperative for us to #BreakTheBias with collective responsibility.
The onus of creating a world free of discrimination and stereotypes — one where differences are valued — does not lie solely with women in the workplace. The onus for creating an equitable ecosystem lies with the entire community.
For any organisation, this begins with a diverse hiring strategy where women, people who identify as women, people from the LGBTQIA+ and PWD communities all feel welcome, valued, supported, and celebrated. A diverse workspace also welcomes college freshers, single mothers, or primary family caregivers who support each other through their personal and professional journeys.
We, at Amazon, have been working to break the bias in the workplace via a range of DEI initiatives and programs. Over the month of March, we will showcase a variety of workplace events and stories of women. It is steps like these that will help us break the bias one brick at a time, till a wall of discrimination and inequality is finally broken.
1Amazon India launches #SheIsAmazon to honour women who are leading by example
Aligned with this year’s global theme to Break the Bias, Amazon India has launched #SheIsAmazon, a campaign that shines the spotlight on women employees, associates, and partners who have not only rebelled against societal, cultural, disability, and economic barriers to achieve their dreams but are also redefining the powerful role women play in the fast paced e-commerce industry.
2'With more women at the helm of storytelling, a new narrative can emerge'
Aparna Purohit – head of India Originals at Amazon Prime Video – talks about how Prime Video seeks stories that amplify women’s voices across ethnicity, orientation, age, and more. She says, "Women constitute half the population, and yet stories about women, for women, and told by women are few and far between. According to a 2017 report by the Geena Davis Institute, only 1 in 10 directors in the Indian film industry are women and screen time for women is a mere 31.5% compared to 68.5% for men. This is a concerning figure given how media is no longer just a mirror of society, but is actively shaping and influencing perceptions and ideas."
3How Amazon Prime Video is fostering meaningful collaborations for women in entertainmentPrime Video & MAMI join hands to launch Maitri: Female First Collective
Amazon Prime Video has partnered with Mumbai Academy of Moving Image (MAMI) to launch Maitri: Female First Collective, an initiative that brings together women in entertainment to nurture conversations and collaborations. Hosting engaging sessions on a quarterly basis, the collective will help build a community for women from media and entertainment to discuss their experiences, challenges, and successes, and offer perspective on how to bring about a positive shift.
4Here's how you can support women-led small businesses
At Amazon, we celebrate women-led small businesses throughout the year via various initiatives. Key among them is the Amazon Saheli program, which is a flagship initiative that brings to the fore locally made products from women entrepreneurs across India.
The Amazon Saheli store is full of products from the length and breadth of the country, and features everything from clothing and accessories, to health and personal care products, home decor, grocery and gourmet, and so much more.
Celebrate the entrepreneurial spirit of these women-led businesses by shopping from this this curated list of locally made products from women entrepreneurs at the Amazon Saheli store.
5Towards an inclusive digital ecosystem
Leading up to this year’s International Women’s Day, we had in-depth conversations with Vaishali Kasture and Deepti Dutt, both senior leaders and powerful voices at AWS India. We asked them questions on a variety of topics concerning women in technology and what could be done better or differently. Here we outline their unique professional journeys spanning two decades along with their candid viewpoints and insights.
6#ExpectTheUnexpected launched across 13 Amazon marketplaces
Ahead of International Women’s Day (IWD), Amazon.in today announced the launch of a new storefront to showcase about one lakh products from 800+ women owned small businesses. Part of a global campaign called #ExpectTheUnexpected launched across 13 Amazon marketplaces, the storefront will bring customers diverse products from different categories including eco-friendly gifting, healthy snacks, handmade crafts and more. #ExpectTheUnexpected is aimed at celebrating women entrepreneurs selling on Amazon.in, who have overcome hurdles and biases to achieve the unexpected and succeed as business owners and leaders.
Amazon.in will also facilitate speed mentoring sessions for Amazon Saheli entrepreneurs to help them gain insights on building, andscaling their businesses to achieve success in the digital age with leading women leaders – Namrata Joshipura leading Fashion Designer & Priyanka Gill, Co-Founder MyGlamm and Founder PopXO.
7How this mom from Assam became the first woman ‘I Have Space’ partner in the North-East
When she was in higher secondary school, Aparna Deka, a resident of Hatigaon in Guwahati, Assam, started offering tuitions to earn pocket money and supplement her family’s meagre income. While the amount she earned wasn’t high, the experience gave her confidence in her ability to provide for those around her. It also steeled her resolve to continue to contribute to her family’s income and stand shoulder to shoulder with the men in her family in the future, too.
8SheDares India gives wings to new tech workers
To help level the playing field and encourage women to join the tech sector, Amazon Web Services (AWS) has launched SheDares in India, in collaboration with local learning startup Aspire For Her and The Dream Collective. The free online program features four, 45-minute modules focused on expanding perspectives, understanding transferrable skills, and supporting participants to build skills and find tech job opportunities. The interactive learning experience aims to demystify careers in technology for professional women in non-tech industries and equips them for a move to the sector.