VRP Telematics has seen a healthy increase in sales through the Amazon Pay Smart Stores program. More importantly, customers are coming back for more. Bipin Jha, owner of VRP Telematics – a mobile store in Delhi - is naturally a happy man. “It is not just sales, but my customers are very happy and we are able drive repeat purchases,” says Jha.

From local neighborhood stores selling electronic goods or fashion and beauty products, to big grocery and kirana stores, over seven million businesses are using Amazon Pay and its innovative payment offerings to simplify their lives every day. Merchants are equally excited about these innovations. For example, Sunandan Kumar owner of Hari Priya Computers in Ahmedabad is very excited with the No Cost EMI offering that allows customers to buy premium products with ease. “What attracts customers to Amazon Pay is that they get the cashback instantly, while other EMI instruments take 90 days," says Sunandan Kumar.

Be it accepting payments from customers, paying vendors, getting loans, or creating a digital store front, Amazon Pay is enabling merchants to grow their businesses with innovative and easy-to-use products.

Some of the major benefits of using Amazon Pay include:

  • Accept All Payment Methods: Amazon Pay enables merchants to offer all payment methods, including UPI, credit and debit cards, EMIs, pay later, gift cards, and wallet to their customers with one easy integration. 
  • Reward Customers: Customers using the Amazon Pay ICICI co-branded credit card earn unlimited 2% cashback on offline transactions when using Amazon Scan & Pay, and 1% cashback when they swipe their card at an offline store. For other payments, customers and merchants can win cashbacks or coupons.
  • Engage Customers with Smart Stores: Merchants can easily set up digital storefronts making their products discoverable inside the Amazon app, enabling them to offer services like digital bills, discounts, and voice-based payments.
  • Get Instant Loans: With Instant Overdraft, Amazon Pay in partnership with ICICI bank is making it easier for sellers to access credit to scale their businesses.

Divyaraj, a COVID hero from Ahmedabad, provided medication to customers on the frontlines during the lockdown. Amazon Pay made it simple for him to sell medicines to needy customers while maintaining all safety standards. “Other shops that only accepted cash had to manage by keeping boxes outside to receive money without touching it, then wait until the end of the day and sanitise it. With Amazon Pay, it was easy and safe and the correct amount was being paid every time,” shared Divyaraj.

With its recent campaign #AbHarDinHuaAasan, Amazon Pay showcases how easy day-to-day interactions have become for merchants and their customers. Mahendra Nerurkar, CEO & VP, Amazon Pay India says, “Our vision is to simplify lives and fulfil the aspirations of customers and merchants across the country.  With our new products and campaign, we hope to drive adoption of digital payments among merchants across the country and help them grow their businesses.”

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