Amazon Great Indian Festival has generated robust sales growth for brands and helped them further solidify their digital footprint. 80% of new customers this AGIF were from tier 2 and 3 towns, broadening the audience and driving awareness for sellers across categories. Several brands reported a 1.5-5x growth in sales over the last one month. Here’s what brand executives are saying.

Raghu Reddy, CBO, Xiaomi India’s Great Indian Festival 2022 has ushered the festive shopping season for consumers across the country. At Xiaomi, we are celebrating this event with offers across the entire portfolio of smartphones, smart TVs and other AIOT products. We received a phenomenal response from customers in the Great Indian Festival with 7 out of the top 10 bestsellers across Smartphones and Smart TVs from the Xiaomi stable (Mi / Redmi). We continue to be No1 brand on Amazon India for Smartphones and Smart TVs. The Redmi A1 has been the pick of the customers in the budget segment and the Redmi Note 11 series and the Xiaomi 11 series has been the pick of the customers in the mid-premium to premium segment. Overall, we have seen a 5X growth in smartphone demand compared to the regular period. Smart TVs is a segment that gained a lot of customer interest in the festive season and we are delighted with the response, as we have witnessed 70% YoY growth. We would like to thank Amazon’s Great Indian Festival for enabling this great festive shopping experience for customers and brands.

Aditya Babbar, Senior Director and Head, Product Marketing, Samsung India

We are delighted to be associated with the Great Indian Festival on Amazon as the Platinum Sponsor. On the back of a strong product portfolio, we achieved record sales during this Amazon Great Indian Festival, with every fourth smartphone being a Samsung Galaxy. Samsung was the Customers’ Choice across segments. Galaxy M13 was the No. 1 seller on Amazon, while Galaxy M33 5G was among the top selling 5G smartphones on Amazon, helping Samsung maintain its 5G leadership in India. Galaxy S22 - the 'Biggest Deal of the Year' on Amazon & Galaxy S20 FE 5G helped Samsung gain market share in the premium segment.

Madhav Sheth, CEO, Realme India

For Realme, the festive season is one of the most significant times of the year, and this year was particularly notable given we partnered with Amazon and we intend to continue building on it in the future as well. As we witnessed tremendous traffic & high visibility on the platform, we achieved several milestones at the great Indian festival at Amazon, which includes selling 100k units of Realme Narzo 50i in the first few hours of the sale and also featured among the top 3 models during the sale. When compared to earlier sale events on the platform, sales volume increased by three times, placing narzo series among the top 3 brands in September 2022. Exciting offers like combo deals, which included earbuds have assisted us in getting customers' interest.

The Realme Narzo series is a fully-packed, performance-focused smartphone, and this festive season, Narzo 50 5G and Narzo 50 Pro 5G, have helped us strengthen our portfolio in the mid-premium market. As a 5G democratizer, we are glad to witness our 5G smartphones gaining popularity. The stats during the sale demonstrate that we have once again been successful in fulfilling the requirements of our customers.

Satish Padmanabhan, Sales Head at Sony India

We would like to express our gratitude to the Amazon team for their unflinching support to generate outstanding sales growth and further solidifying our digital footprint during this festive season. This year’s AGIF perfectly coincided with the launch of our flagship industry leading noise cancellation headphones WH-1000XM5, making it a popular choice amongst music lovers. We have also witnessed a very healthy growth specifically in the large screen television and vlogging camera segment. We look forward to a continued and fruitful partnership with Amazon.

Dinesh Nair, Director, Consumer Business, India Region, Lenovo India

This festive season, we are working closely with Amazon to ensure that customers are offered a wide range of Lenovo devices including laptops, tablets, monitors, PC Accessories as well as add-on protection services. Lenovo has also worked closely with the platform to ensure best-in-class offers on buy-back and affordability schemes to further enhance customer experience. Consumers looking for portability, computing performance, gaming experience, and mobility in their devices will be able to select from our diverse range of devices across the Yoga, Legion and IdeaPad sub-brands on the Amazon platform covering all major form factors like convertibles, detachables, thin and light.

Vikram Kher, Vice President, Lifestyle, HARMAN India

We are delighted to partner with Amazon and it gives us immense joy to see huge consumer interest on Amazon resulting in outstanding sales of all JBL premium products like JBL Noise Cancelling Headphones/TWS, JBL Soundbars, JBL Partybox and premium JBL speakers, during the Amazon Great Indian Festive Sale, 2022. As JBL continues to elevate listeners’ experiences with award winning audio, we are happy to bring forth more such great offers to our customers by carrying on the partnership with Amazon.

Amit Saraf, Managing Director, Digitek

Partnering with Amazon for the largest ever festival GIF has been a wonderful experience. We have seen some great numbers during this festival. Most of our new range of products have got a good kickstart and we expect a good growth in our daily run rates here onwards.

Rahul Dixit, National Sales Head, Harper Collins India

We are thrilled with the way Amazon team has worked with us on Amish Tripathi's new book launch, this great Indian festival. Together, we have been running a highly imaginative, innovative and engaging campaign and we are very confident of fantastic conversion. Our team is really thankful to everyone working on this project from Amazon.

Gaurav Kumar - Head of Ecommerce, Philips Domestic Appliances India

Festive Opening has been on an upward trend YoY for Philips DA this year with key categories such as Air Fryers, Garment Steamers & Steam Irons spiking better than expected. We also see a higher growth on Amazon which has managed to retain its larger share in our overall online sales mix.

Chandru Kalo - MD, TTK Prestige India

Festivity is all around us and entire country has gotten into celebration mode. Food being essential part of all our celebrations, Cooking becomes more of an extension of that festive fervour . Being a leading brand in kitchenware and kitchen appliances categories its opportune time for us to come closer to our consumers and delight all homemakers through our innovative products which could simplify their lives and add more value.
We have seem good spike in small Kitchen appliances business. We have seen better growth on Amazon in online channel driven by strong partnership between TTK prestige and Amazon.

Saurabh Kumar - Executive Vice President, Havells India Ltd

For Havells, what clearly stood out was the performance of our seasonal categories (specifically the Fans range). The trend was very encouraging and I am hoping to continue seeing a similar uptick till Diwali. We have taken a strategic call to partner with Amazon to drive our share in this segment and feel confident that with the two teams working together, we should be able to offer our customers a very solid value proposition.

Manish Sharma, Chairman, Panasonic Life Solutions India & SA

Congratulations to team Amazon on another successful conclusion of the Great Indian Festival 2022. Our partnership over the years has evolved and we have introduced many innovative models of home appliances and electronics to provide comfort, convenience, and connectivity to Indian consumers. Through the Amazon platform, we have been able to reach consumers in the heartland too which otherwise would have been a challenge. We are delighted that our smart range of Miraie Air Conditioners is one of the top selling products today on Amazon marketplace.

Kapil Kohli - President, Usha International

Festival time is a critical time for Usha to deepen our brand presence, and given the accelerated digital adoption over the last almost three years, ecommerce has become a part and parcel of life, and when we have a partner like amazon the results are nothing short of magic. As we do every year, we have witnessed a surge in the sales of kitchen and home appliances that has superseded the pre-pandemic sales by leaps and bounds. I am happy to share that this year we expect an double digit growth in ecomm vis-à-vis last year’s festive season.

Varun Gupta - Director, Kent RO Systems

This Festive season, Kent’s partnership with Amazon has delivered strong results with upward growth YoY. We continued to witness steep e-commerce penetration with Amazon . Customers are delighted by our festive special combo offers on RO purifiers, which we are continuing for rest of sale event. We will continue to add innovative products in Home appliances and Cookware categories through Amazon to build long term customer trust.

Priyanka Salot, Cofounder - The Sleep Company

Amazon Great Indian Festival has shown an exponential growth of 5X spike for The Sleep Company. It has helped us not just to drive business but reach a broad audience to build and drive awareness for the brand. Amazon continues to be a great partner to help our customer discover our SmartGRID products and enable a great purchase experience.

Bharat Gulia, Founder & CEO, Einstein Box

This Diwali season we saw huge customer demand on Amazon. The team at Amazon went to extraordinary lengths to get us ready for the event which helped us ensure that not only did customers get amazing offers but also an unparalleled shopping experience.

Ashwini Kumar, Co-Founder & CEO, Smartivity

We had a remarkable Diwali Sale experience. Our sales shot up by 1.5x!

Nandan Jha – Executive Vice President, PRH

The Amazon Great Indian Festival has been an excellent partner for us to widen our customer base and ensure the discoverability of our books. We have witnessed an exponential growth of about 40% and substantially increased awareness of our books

Radhesh Verma, Managing Director, India and South Asia, Stanley Black & Decker

During Amazon’s Great Indian Sale, Stanley Black & Decker saw a 5x spike in the first 5 days and 3.5x spike in the first 10 days. We are delighted to make this journey with Amazon India, experiencing a strong demand for our products STANLEY Drill and Hand Tool Kits, BLACK+DECKER Angle Grinder, DEWALT Cordless Tools. This festive season, we continue to offer a rich selection of power tools, hand tools, storage, garden tools, cleaning and selected kitchen appliances from our global brands DEWALT, STANLEY and BLACK+DECKER for both DIYer and Professionals

Gaurav Khatri, Co-founder, Noise

Being a mass aspirational brand, our endeavour has always been to make industry-leading innovation accessible to consumers across the nation. We are proud of our long-term partnership with Amazon, whose wide network has helped us fulfill our goals extensively and effectively. We are proud to see the overwhelming love and trust our consumers have bestowed on us during the Great Indian Festival, especially Noise ColorFit Pulse Grand, which emerged as the best-selling smartwatch during the fest. As we congratulate the Amazon team on their success, we also wish them luck for future wins.

Sanjay Gogia, President - Sales & Marketing, CP Plus

The Amazon Great Indian Festival Sale is a great opportunity for customers to save big on purchase of gadgets. Customers eagerly wait for the sale throughout the year to upgrade their electronic devices during the festive season sale. With increased awareness of security, people are investing in high-end surveillance cameras to enhance the security of their homes or offices and we wanted to capture this huge market on Amazon , Since Amazon is the no1 marketplace today for electronics. We at CP Plus are very happy with the collaboration and hope to maintain our presence on the platform even in the future.