In recent years, has launched a handful of unique selling programs to empower India’s small and medium businesses as well as to help entrepreneurs kick start their retail ventures. Today we celebrate the success of India’s small sellers and local businesses who have led to the growth of these initiatives with their participation and enterprise. Somewhere along the way, Amazon’s seller programs have also transformed the lives of small sellers and artisans, helping to build a modern India.

Amazon Saheli is one such program where hundreds of women across the country have found their dignity and their financial independence through Amazon’s Saheli Store, much like Ahmedabad’s self-employed entrepreneur, Paliben. Others like Bangalore’s gutsy entrepreneur and mother of two, Sunehra Koshy, have turned their creativity into a thriving business opportunity.

Still others inspire the nation’s youth with their spirit of innovative, much like the young entrepreneur, Tanvi Johri, co-founder and CEO of the all-natural women’s personal care brand, Carmesi.

This special store for women entrepreneurs was launched in November 2017. Today, women make and sell everything from diaries and notebooks to incense sticks, bread bins and men’s clothing to sarees on the Saheli marketplace. These products come from partner NGOs around India that reach 80,000 women artisans across the length and breadth of the country.

The storefront offers the women entrepreneurs and artisans who work with these organizations access to the Amazon India marketplace, as well as to the logistical infrastructure of the e-commerce behemoth.

To handhold women artisans and organizations through this entirely new experience, initial training workshops are conducted on how to manage their businesses online. In addition, a dedicated account manager is assigned to new ‘Sahelis’, to help them kick-start their enterprises. The benefits that an ‘Amazon Saheli’ reaps from the partnership are myriad.

Apart from their products being highlighted in a separate storefront, product photo shoots and cataloguing services come as part of launch assistance provided to every partner associated with Saheli program. The program also provides tools and reports to help them save time and bandwidth on managing their online businesses and focus more on creativity and product innovation.

Learn how Amazon India has provided a launching pad for young entrepreneurs. Here we bring you their inspiring stories and many more across our businesses from across the nation…

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