When independent economic consulting firm Keystone Strategy analysed the impact of Amazon’s $40 billion investment in India since 2010, they documented something remarkable: broad-based economic transformation touching millions of lives. Our investment has supported 2.8 million jobs, brought 12 million small businesses online, and enabled $20 billion in exports. This is what’s possible when private investment aligns with the country’s growth and governments create a business-friendly regulatory environment that enables such outcomes.
Over the last fifteen years, the growth of Amazon’s operations in India have run parallel to the country’s rapid digital transformation through programs such as Digital India, Startup India, and Make in India. Under Prime Minister Modi's leadership, India has successfully built digital infrastructure that connects businesses to customers, small towns to global markets, and traditional enterprises to modern technology. This foundation positions India for what comes next.
Building for the long term
Since 2010, Amazon has invested $40 billion in India across people, infrastructure, and technology. At Smbhav 2025, we committed to invest an additional $35 billion through 2030. This investment will support business expansion across our different businesses, strengthen our growing talent pool, and fund the design and construction of new fulfilment centres, transportation networks, data centres, digital payments infrastructure, and technology capabilities. This is long-term capital deployed at scale, and it reflects Amazon’s enduring commitment to India’s growth story.
Creating job opportunity at scale
The Keystone Report shows how Amazon supported 2.8 million direct, indirect, and induced and seasonal jobs across the Indian economy in 2024, and we have taken a goal of supporting 3.8 million job opportunities by 2030. These roles range across technology, operations, logistics, and customer support, with competitive pay, health benefits, and training for workers. Achieving this requires continued partnership between business and government to create the conditions for job growth – partnerships we’re eager to strengthen.
Strengthening India’s digital and AI infrastructure
Through AWS, Amazon has invested billions of dollars in data centre infrastructure in Maharashtra and Telangana to support India’s digital economy and AI ambitions. AWS has two infrastructure regions in India – the AWS Asia Pacific (Mumbai) Region and the AWS Asia Pacific (Hyderabad) Region. With generative AI and agentic AI driving increased demand for advanced cloud infrastructure and compute power, Amazon’s investments will continue to support the growth of AI innovation in India. These facilities are purpose-built for scale—optimised for AI, machine learning, and next-generation cloud applications—while maintaining industry-leading standards in energy efficiency and sustainability. Hundreds of thousands of customers in India run their compute and AI workloads on AWS, building the most innovative digital solutions across industries and for the citizens of India.
Preparing India for the AI economy
We are committed to bringing the benefits of AI to 15 million small businesses and AI education to 4 million government school students by 2030. The potential of AI is clear, but growth must be inclusive. Our teams across Amazon are already building tools that simplify online selling on Amazon.in, while AWS is investing at scale in cloud and AI infrastructure. Together, these efforts are translating into real outcomes – helping Indian entrepreneurs and startups grow and compete. But it is also essential to integrate AI education into schools and colleges to build long term capability. At Amazon, we are keen to work closely with government and education leaders to scale these initiatives and accelerate outcomes.
Connecting local businesses to global markets
We started our India marketplace in 2013 with 100 sellers, and since then over 1.7 million Indian sellers have sold on Amazon.in. We also have over 200,000 sellers on our Amazon Global Selling program who have together sold over $20 billion in cumulative ecommerce exports through the program in the last 10 years. Encouraged by the strong momentum in this area, we have raised our goal to enable $80 billion in cumulative ecommerce exports from India by 2030. What this means is that today with Amazon, a handicraft maker from Kutch can now ship to Germany and Japan and a spice merchant from Kerala can cater to large diaspora communities worldwide. Empowered by Amazon’s technology, Indian entrepreneurs can now think global from the moment they launch their business.
What this means and what's next
Keystone’s report shows we're making progress, but I believe we are just getting started. India has an opportunity create something remarkable – a place where technology empowers everyone, where globalisation creates more opportunities, and where growth is inclusive. That’s the vision of Viksit Bharat, and Amazon is committed to being a partner in building this vision. I look forward to my upcoming visit to India to explore how we can contribute even more to this journey.
