Amazon has surpassed its $20 billion milestone for ecommerce exports from India ahead of its 2025 deadline. Since launching the Amazon Global Selling program in 2015, Amazon has enabled over 2 lakh Indian exporters to sell more than 750 million (75 crore) 'Made in India' products to customers worldwide. Building on this achievement, Amazon is now targeting achieving $80 billion in cumulative exports by 2030. Incidentally, the program has seen its seller base grow by 33% in just the past year, with entrepreneurs from 28 states, 7 union territories, and over 200 cities across India joining the global marketplace revolution.
Amazon Global Selling over the years
In 2020, Amazon had pledged to enable $10 billion in cumulative ecommerce exports from India by 2025, which was later revised to $20 billion within the same timeline. Now, Amazon has completed its exports pledge ahead of time.
Amazon Global Selling, Amazon’s flagship ecommerce exports program, was launched in 2015 and has seen remarkable adoption across the country since. Over the last 10 years, the program has successfully demonstrated how technology can unlock global opportunities for Indian entrepreneurs. It enables exporters to build global brands by selling to hundreds of millions of customers on more than 18 Amazon global marketplaces in countries such as the US, the UK, the UAE, Saudi Arabia, Canada, Mexico, Germany, Italy, France, Spain, etc.
Srinidhi Kalvapudi, Head, Amazon Global Selling India, says, "At Amazon, we've witnessed significant growth in India’s traditional export strengths, such as health and personal care, beauty, toys, home apparel, and furniture, among others. Since 2015, Amazon has enabled $20 billion in cumulative ecommerce exports from India, including through the Amazon Global Selling program, achieving this milestone ahead of the 2025 target.”
This momentum reflects the ambition of Indian businesses and the growing role of ecommerce exports in global trade according to Srinidhi. “Building on this success, as we work towards our $80 billion in cumulative ecommerce exports goal by 2030, we're focused on simplifying global selling through technology innovation, capacity building, and ecosystem partnerships. We remain committed to enabling India's ecommerce export growth in line with the Government of India's goal of reaching $200-300 billion by 2030," he adds.
“At HomeMonde, our goal is to bring India’s artisanal craftsmanship to homes worldwide through sustainable, high-quality jute rugs. When we saw that area rugs were among Amazon’s fastest-growing global categories, we knew it was the perfect opportunity to scale internationally," says Sarvesh Agarwal, Founder of HomeMonde, an Amazon Global Selling seller.
"With Amazon Global Selling, we’ve been able to study market trends, reach eco-conscious buyers, and manage logistics seamlessly through Fulfillment by Amazon. By promoting handmade, sustainable products at attractive prices, we’re connecting global customers with authentic Indian artistry. Amazon’s tools and guidance help us expand confidently, ensuring every rug we sell tells a story — of skill, sustainability, and India’s rich craft heritage,” he adds.
Simplifying global selling in India with Amazon
Amazon will soon launch Exports Digest 2025, its annual coffee table book that showcases Indian ecommerce export success stories. The Digest highlights the growing global demand for Made in India products through the Amazon Global Selling program. The program has made significant investments to make exports easier and more accessible for MSMEs and entrepreneurs across India in areas like awareness about compliance and processes, cross border shipping and logistics, payments and reconciliations, and more.
Top product categories on Amazon Global Selling (2015-2024)
Small cities witnessing remarkable growth on Amazon Global Selling in 2024
- Exporters from Karur in Tamil Nadu crossed $147 million in sales in 2024.
- Exporters from Junagadh in Gujarat crossed $60 million in sales in 2024.
- Exporters from Erode in Tamil Nadu crossed $34 million in sales in 2024.
- Exporters from Anand in Gujarat crossed $44 million in sales in 2024.
- Exporters from Haridwar in Uttarakhand crossed $25 million in sales in 2024.
- Exporters from Panipat in Haryana crossed $22 million in sales in 2024.
Top international marketplaces for Indian sellers on Amazon Global Selling in 2024
- United States of America
- United Kingdom
- Germany
- Canada
- UAE
- France
- Italy
- Spain
- Saudi Arabia
Top Indian cities exporting on Amazon Global Selling in 2024
A rising number of Indian businesses are turning to global markets, supported by increasing global demand, a competitive manufacturing and sourcing base, and stronger digital infrastructure. As digital commerce opens new global avenues, Amazon Global Selling is focused on enabling Indian businesses to tap global demand and contribute to India’s export ambitions. Some of the cities topping the list in terms of exports via Amazon include Delhi, Mumbai, Karur, Jaipur, Gautam Buddha Nagar, Bengaluru, Indore, Erode, Tiruvallur, Ghaziabad, Haridwar, Panipat, Moradabad, Udaipur, Varanasi, Meerut, Rajkot, Ambala, Bhavnagar, Sant Ravidas Nagar, and Raigarh among others.
10 years of Amazon Global Selling in India
Launched in India in 2015 Amazon Global Selling is Amazon’s flagship ecommerce exports program that helps Indian MSMEs and entrepreneurs build global brands by giving them access to hundreds of millions of customers on Amazon’s 18+ international marketplaces. Through technology solutions, strategic ecosystem partnerships, and various business initiatives, the program simplifies cross-border selling by addressing logistics, compliance, and payments, making ecommerce exports more accessible and scalable. Since its launch in India in 2015, it has enabled over 200,000 exporters across 200+ cities to showcase millions of ‘Made in India’ products to customers in more than 200 countries, driving over $20 billion in cumulative ecommerce exports (between 2015 and 2025).
