Amazon India has decided to shine the spotlight on the remarkable women within its ecosystem, based on this year’s International Women’s Day theme, “Inspire Inclusion”. The #SheIsAmazon campaign showcases 49 extraordinary women—from sellers to operation network partners, community beneficiaries and employees—all of whom are playing pivotal roles in Amazon’s success. The campaign also calls out the key 49 benefits, programs, and initiatives that Amazon has launched over the past decade to empower women with more inclusive career opportunities.
Fostering career growth and creating new opportunities at workplace
Programs like “rekindle” have successfully helped improve women’s representation and foster their professional growth. This program serves as a supportive springboard for women looking to re-enter the workforce after a career break, easing their transition back into professional life.
Similarly, the “Ramp Back” program offers a gradual return to work after maternity or parental leave, ensuring a smooth reintegration into the workplace tailored to individual needs. Additionally, Amazon has been expanding its “Women in Night Shifts” (WINS) program, in its operation sites, ensuring a safe and supportive work environment for women, and enabling equal opportunities across various shifts.
Empowering the ecosystem
Amazon’s commitment to women’s empowerment goes beyond its employees. Through “Amazon Saheli”, women entrepreneurs across India have a platform to sell their products on Amazon.in, helping them expand their reach and impact.
The “AmazeWIT” initiative encourages women’s participation in STEM (science, technology, engineering and mathematics) education and careers, fostering diversity and innovation in the tech industry.
Platforms like “Amazon WOW” provide networking opportunities and mentorship for women in engineering, fostering growth and professional development, while initiatives like “Amazon Future Engineer” help bring computer science education to underprivileged girls in schools across India, opening doors to new opportunities in technology.
Celebrating success stories
Through an engaging installation across Amazon offices in Bangalore, Hyderabad and Chennai, Amazon is showcasing stories of some incredible women, while celebrating their diverse experiences, culture, and perspectives.
The #SheIsAmazon campaign is more than just a celebration; it's a call to action. It's a reminder of Amazon’s ongoing commitment to women's empowerment and creating a workplace where all voices are not only heard but valued as well. With these stories of incredible women, the company celebrates the diverse experiences, cultures, and perspectives that women bring to the workforce and their contribution to the economy.
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