Tata Motors is focused on customer safety and recognised it is important to always keep your eyes on the road and your hands on the wheel while driving. Knowing it can be challenging to stay focused, especially when using the infotainment system, Tata Motors integrated Alexa AI in their latest cars. The newly-launched Tata Nexon, Nexon.ev, Harrier and Safari all have Alexa Built-in, which also allows you to control some key vehicle features with just your voice. These car models come with an innovative, smart and futuristic digital design.

Alexa on-the-go

With Alexa Built-in you can voice-control a wide range of functions in your car in English, Hindi, or Hinglish. You can set the temperature, adjust the screen brightness, operate the sunroof and more. For example, you can say, “Alexa, open/close the sunroof”, or “Alexa, set temperature to 20 degrees”. The new models also allow customers to voice-control the 360-degree camera by simply saying, “Alexa, turn on my 360-degree camera”.

We already experience AI in multiple facets of our lives, and this will only continue to grow. With Alexa AI, we have unlocked the potential of voice interactions to seamlessly integrate into our customers' daily lives.
Dilip R. S.
Director and Country Manager for Alexa, Amazon India

This collaboration with Tata Motors will enable customers to continue experiencing much of what they know and love about Alexa from their home, in their Tata Motors vehicles, with added functionality for car controls and navigation," he added.

In 6 years, Amazon Business has become the largest aggregator of GST-enabled products in India. Suchit Subhas, Director, Amazon Business India explains what Amazon Business does and how it works.

“We are delighted to collaborate with Amazon to bring intelligent connected technologies like ‘Alexa’ into our new generation vehicles. While safety remains key, the advent of connected tech features is a fast-growing requirement of our customers and users. With this introduction our intent has been clearly towards making our customer’s drive experience more convenient and an extension of their homes,” said Sven Patuschka, VP & CTO, Tata Motors Passenger Vehicles Ltd. & Tata Passenger Electric Mobility Ltd.

Redefining convenience and safety

Alexa in your car brings the convenience of home to the road in many ways. Listen to your favourite music, change tracks, listen to audiobooks on Audible, and ask Alexa for jokes - all without any distractions so that driving safely is your only focus. Alexa can help you navigate, provide traffic updates, make and receive call, manage to-do and shopping lists, set reminders and more. Just say, “Alexa, play road trip songs”, “Alexa, call Dad”, “Alexa, play my Audible book”, “Alexa add black socks to my shopping list” or “Alexa, check ATMs nearby”.

Alexa Built-in is a great way to get the most out of your Tata car, and it's sure to make your driving experience more enjoyable and productive.