Prime Day 2025: Here are some fun facts you might not know

Prime Day is back in India this July. The 2025 shopping event offers great deals, unmatched savings, blockbuster entertainment, an unrivalled selection and the fastest delivery. Prime members will be spoiled for choice with new product launches, never-seen-before deals, the best of blockbuster entertainment, and big savings. Today, Prime members in India get unlimited free same-day delivery on 10 lakhs+ products, next-day delivery on 40 lakhs+ products and 4-hour delivery on more than 20,000 products. If you haven’t already, get the entire Prime experience for ₹1,499/year and enjoy exclusive benefits. Eligible customers can also opt for Prime Lite at ₹799/year (all Prime benefits with the exception of Prime Gaming and Prime Video access being limited to 1 mobile device) and Prime Shopping Edition at ₹399/year (shopping benefits only). Get a step-by-step guide on how to sign up for a Prime membership and read more about all the exclusive benefits that come with it.

In India, the first Prime Day was launched in July 2017 as a way to celebrate Prime members. Since then, we’ve laid the foundation for an exclusive world of shopping, shipping and entertainment benefits for customers across India. Prime membership plays a big role in how Amazon is making online shopping a part of everyday life in India. Customers get the best value on products from the comfort and convenience of their homes. Free and fast shipping is the foundation of Prime and is overwhelmingly the biggest reason new customers sign up for Prime memberships. But there's more, so much more that you can get out of your Prime membership. Amazon Prime is designed to make your everyday life better via the best of shopping, savings, and entertainment in one single membership.

Amazon Prime has even extended product access into smaller towns, making e-commerce a phenomenon beyond tier 2 and 3 cities. What’s more, members who watch Prime Video or listen to Amazon Music renew their memberships at higher rates and often shop more. We know that you come for the shopping but stay for the entertainment!

With the annual shopping event scheduled for July 2025, here are a few interesting facts you didn’t know about Prime Day over the years.      

In 2024, Prime Day saw record sales and items sold during the two-day event. Customers explored from thousands of new product launches from over 450 brands and 3,200 SMBs. Also, the highest number of same-day deliveries were recorded with most orders from metros being delivered on the same-day or next-day, while deliveries in tier-2 cities were made in less than 2 days. Prime Day 2024 saw as many as 24% more Prime members shop during the sale event, making it the highest ever Prime member engagement so far. At its peak, 24,196 orders were placed in a single minute.

Prime Day 2023 saw strong growth of new members and 14% more Prime members shopped during this edition. Thousands of sellers, brands and bank partners came together this Prime Day to help Prime members save over ₹300 crore. Prime members shopped for 45,000+ new product launches from 400+ top Indian and global brands.

In 2022, the sixth edition of Prime Day in India was held. Prime members got exclusive access to deals and new launches across a whole range of products and multiple categories. Members from 95% of India’s pin codes made purchases and over 27,000 sellers saw their highest ever sales day. Nearly 70% of the sellers who received an order were from tier 2, tier 3 and tier 4 cities.

In 2021, Amazon announced the launch of Amazon Day Delivery. Prime members could enjoy a more predictable and convenient delivery benefit: the option to choose a weekly delivery day for the items they purchased throughout the week. With Prime, we disproved the myth that Indian customers will not pay for convenience. Today, we have millions of paid Prime members across the country.

In 2020, Amazon India launched ‘Gaming with Prime’ which was rebranded as ‘Prime Gaming’ in December 2022. Prime Gaming enables Prime members to enjoy an array of exclusive mobile gaming content, including access to free in-game content like collectible characters, upgrades, currency, and Prime-only tournaments across popular mobile games. Enjoy frequent new content drops and launches across top international and Indian mobile games.

Amazon’s global shopping event grew in size in 2019, running for 48 hours for the first time. Prime members could shop in full swing, enjoy blockbuster entertainment, and fulfill their wishlists by taking advantage of exciting deals and discounts on the Amazon app.

In February 2018, Amazon launched Prime Music (now Amazon Music) in India. For the first time, Prime members could enjoy ad-free songs, playlists, and stations in over 20 languages. These included popular trending tracks, Bollywood classics, and international favourites. The same year, a free rotating selection of books, magazines and comics were made available for Prime members on their Kindle e-readers and the free Kindle app.

On July 11, 2017, Prime Day lasted 30 hours worldwide. This was the first time the shopping event had exceeded its previous duration of 24 hours. Also, Amazon launched same-day deliveries across 3 metros and introduced delivery in hours (sub-same day) in 2017.

Amazon introduced Prime membership in India in July 2016. In December 2016, Prime Video was launched. This brought Prime members exclusive access to unlimited ad free Indian and international content across 10 languages like English, Hindi, Tamil, Malayalam, Marathi, Bengali, Punjabi, Telugu, Kannada, and Gujarati. The launch of Prime Video was followed by the release of over 60 movies in 6 Indian languages in the first 24 months. Today, over 60% customers on Prime Video stream content in 4 or more languages.

On July 15, 2015, Amazon launched a 24-hour long global shopping event to offer a volume of deals greater than Black Friday, exclusively for Prime members. With 9 countries participating, Prime Day was launched on the eve of Amazon’s 20th birthday.