If you haven’t already heard the news, Prime Day 2022 is back in India on July 23-24.
When Amazon turned 20 in the US in July 2015, the very first Prime Day kicked off as a way to celebrate Prime members. In India, the first Prime Day launched in July 2016. Since then, we’ve laid the foundation for an exclusive world of shopping and entertainment for customers across India.
Prime membership plays a big role in how Amazon is making online shopping a part of everyday life in India. Customers get the best value on products from the comfort and convenience of their homes. Free and fast shipping is the foundation of Prime and is overwhelmingly the biggest reason new customers sign up for Prime memberships.
Amazon Prime has even extended product access into smaller towns, making e-commerce a phenomenon beyond tier 2 and 3 cities. What’s more, members who watch Prime Video or listen to Prime Music renew their memberships at higher rates and often shop more. We know that you come for the shopping but stay for the entertainment!
With the annual shopping event just around the corner, here are a few interesting facts you didn’t know about Prime Day.
This year, the sixth edition of Prime Day in India will be held on July 23-24. During the mega shopping event, Prime members get exclusive access to deals and new launches across a whole range of products and multiple categories. Members can also save big on shopping from top Indian and international brands, as well as local small businesses, and enjoy blockbuster entertainment on Prime Video and Prime Music.
In June 2021, Amazon announced the launch of Amazon Day Delivery. Prime members could enjoy a more predictable and convenient delivery benefit: the option to choose a weekly delivery day for the items they purchased throughout the week. With Prime, we disproved the myth that Indian customers will not pay for convenience. Today, we have millions of paid Prime members across the country.
In August 2020, Amazon India announced the launch of ‘Gaming with Prime’, where Prime members could enjoy an array of exclusive mobile gaming content, including access to free in-game content like collectible characters, upgrades, currency, and Prime-only tournaments across popular mobile games.
Amazon’s global shopping event grew in size in 2019, running for 48 hours for the first time. Prime members could shop in full swing, enjoy blockbuster entertainment, and fulfill their wishlists by taking advantage of exciting deals and discounts on the Amazon app.
In February 2018, Amazon launched Prime Music in India. For the first time, Prime members could enjoy ad free songs, playlists, and stations in over 20 languages. These included popular trending tracks, Bollywood classics, and international favourites.
On July 11, 2017, Prime Day lasted 30 hours worldwide. This was the first time the shopping event had exceeded its previous duration of 24 hours.
Amazon introduced Prime membership in India in July 2016. In December 2016, Prime Video was launched. This brought Prime members exclusive access to unlimited ad free Indian and international content across 10 languages like English, Hindi, Tamil, Malayalam, Marathi, Bengali, Punjabi, Telegu, Kannada, and Gujarati. The launch of Prime Video was followed by the release of over 60 movies in 6 Indian languages in the first 24 months.
On July 15, 2015, Amazon launched a 24-hour long global shopping event to offer a volume of deals greater than Black Friday, exclusively for Prime members. With 9 countries participating, Prime Day was launched on the eve of Amazon’s 20th birthday.
Not a member yet? Join Prime for Rs 1,499/year or Rs 179 per month, and enjoy exclusive benefits.
