has launched Find _Life, a digital campaign that provides a glimpse into how people come to Amazon to fulfil aspirations and discover products for different moments of their lives. The first leg of the campaign highlights the human stories and emotions that lie behind any purchase by showcasing actual customers—a young girl from Jaipur who joyfully expresses herself through dance, a BMX biker who finds his self-expression in the hoods of Noida, and the beautiful interaction between a young boy in Kochi with his grandparents. These stories take the audience on a journey across India through creative visual storytelling and capture a slice of people’s lives from varied cultural backgrounds.

Check out the teaser to the campaign here.
Here's the first video

Find Life this festive season with Amazon India

“At we have always tried to provide a wide selection of products to create value and convenience in the lives of our customers. We understand that a product is more than just a commodity, it is a means to an expression. Every order has a story or emotion behind it and these moments constitute life, that our millions of sellers enable for their customers through our marketplace. This campaign represents how we want to keep making our customers lives better by helping them ‘Find Life’ as they can focus on their precious moments,” says Manish Tiwary, Country Manager & Vice President, India Consumer Business – Amazon India.

Real customers with real stories: A young boy in Kochi interacts with his grandmother in this Find_Life video.
Real customers with real stories: A young boy in Kochi interacts with his grandmother in this Find_Life video.

Adds Ray Page, EVP, Head of Global Innovation and Social Impact – WE Communications, “Exploring different narratives for this campaign has highlighted one simple fact: we are united by love, a sense of belonging, and self-expression. When we started working on this campaign, we wanted to dig deeper into the human qualities of the products you can find on Amazon. Whether you’re buying a telescope for your budding 6-year-old astronaut or a cane for your 80-year-old mom, there are human stories behind every product. It was so rewarding to work with real people and families (not actors) to take a peek into their lives and relationships.”