Jayesh bhai’s kirana business is doing better than ever despite him spending less time at the shop. That’s because Jayesh is no longer fretting about hisab-kitab (book-keeping).

“Checking my accounts is now a breeze thanks to Amazon Pay for Business App,” says Jayesh. It allows merchants to manage their business finances faster and offers their customers a simpler and more secure payment option. Since its launch over 5 million merchants have now signed up for the Amazon Pay for Business app.

Encouraging seamless transactions

“Our aim is to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast and frictionless, and enable the widest choice of payment options for both our merchants and customers,” Vikas Bansal, Whole Time Director - Amazon Pay India, said about the campaign.

To showcase how Amazon Pay has been simplifying merchant and customer lives and making it rewarding for them, Amazon Pay has released a new campaign film: #AbHarDinHuaAasan.

Check out the campaign film here:


 “Our continued focus is to empower SMBs and micro-merchants through payment tools and solutions which help enhance their digital payment experience across multiple customer touchpoints. #AbHarDinHuaAasan is our endeavour to raise awareness and further strengthen the need of adoption of digital payments and encourage every merchant, customer, old or young to transact seamlessly,” Bansal added.

A global payments powerhouse

Jayesh and over 8.5 million small business owners and entrepreneurs have been empowered by Amazon Pay, riding on the convergence of powerful waves such as digitalisation, smartphone penetration, payments, social media adoption and 4G. With a thriving, cashless society, India is today a global powerhouse of digital payments.

Through innovations such as buy now, pay later, Amazon Pay-ICICI co-branded credit card, gift cards, and smart stores, Amazon Pay caters to diverse needs of the digital-native customer.

In the recently concluded Amazon Great Indian Festival, 500 million Indians had access to cashback and Easy Monthly Installment (EMI) offers as a result of our partnerships with 27 lenders. Over 50% more customers opted for EMI or Pay Later—1 in 4 purchases this year were EMI-led.