When you think of Fire TV, you usually visualise binge-watching shows and videos. But there’s a lot more you can do with your device for a faster, smoother, and superior viewing experience. During the upcoming Prime Day (July 15-16), Amazon Prime customers can save big with 55% off on devices such as the Fire TV Stick Lite, Fire TV Stick and Fire TV Stick 4K Max. Read about these benefits of Fire TV before making a purchase decision.

Prime Day 2023 is your gateway to great deals and big savings from brands such as Samsung, Apple, Levi's, boAt and Adidas, besides hundreds of others.

A single plug-in to convert your regular TV into a smart TV

With Fire TV you can convert your non-smart TV to smart, and upgrade to faster streaming and a superior viewing experience. If you are looking for affordable options to upgrade your viewing experience, all you need to do is plug in the Fire TV Stick 4K directly into the HDMI port. You can easily move your Fire TV Stick 4K between TVs at home or away so your content travels with you.

Anytime, anywhere streaming


Planning a holiday and worried about missing out on the first episode of your favourite show's latest season? Stress not. You can carry your Fire TV stick in your travel bag and unwind to your favorite shows across a range of streaming apps including Prime Video, Netflix, Disney+ Hotstar, Zee5, SonyLiv, YouTube and more. Setting up Fire TV is easy and quick. Here’s how you can do it

  1. Plug the Fire TV Stick into your TV's HDMI port and power it on
  2. Connect your Fire TV Stick to Wi-Fi and sign in to your Amazon account. You can start using it right away.

Access to all Alexa capabilities

Not only can you control your smart TV with Alexa on Fire TV, but it's equally effortless to manage other smart devices and appliances. Just say, "Alexa, turn on the AC" or "Alexa, switch off the bedroom lights," and it's done. With Fire TV Cube, you can enjoy a hands-free, Alexa-enabled Fire TV experience and effortlessly control your smart devices using just your voice.

Fire TV Stick
Prime Day is Amazon's biggest shopping event for Prime members. Learn about its origin and how you can make the most of the two-day event on July 15-16.

Turn your smartphone into a remote

 Lost your remote? Worry not! You can easily download the Fire TV app, which is compatible with iPhone and Android devices, and use it as a remote control. This convenient connection allows you to easily navigate and control your Firestick, ensuring quick access to your favourite content and features. Whether you're using an iPhone or an Android device, the Fire TV app provides a user-friendly interface for an enhanced streaming experience

Live TV on Fire TV

Your binge-watching sprees don’t just have to be limited to your OTT watchlists. You can also watch live TV and browse what's airing currently on your Fire TV. To do that, download apps that offer live TV content from the app store and choose a show that you'd like to watch. You can also go to the ‘On Now’ row on your home screen or use the ‘Channel Guide’ button on your remote to browse what's currently airing. Besides streaming apps, Fire TV users will also be able to access 70+ live channels such as Colors, SET India, Discovery, News18, DD National, Aaj Tak, Zee News, India Today, and DD National, and more from DTH set top boxes on their home screen.


Monitor what your kid is watching

Put to rest any worries that you may have about your child's viewing habits on Fire TV by creating a kid’s profile. Be in charge by setting screen limits, managing appropriate videos, and establishing a PIN for app access restrictions. Instead of unrestricted streaming, Fire TV lets you select dedicated children's profiles that have a child-friendly interface, ensuring a safe viewing experience for your kids.

Fire TV customers can now stream more than a million movies and TV shows across 12,000+ apps.