With the biggest selection & deals on smartphones, large appliances & TVs, home & kitchen products, fashion, consumables such as grocery & beauty, consumer electronics, Amazon's Great Indian Festival kicks starts a few hours from now. With brands buzzing and showcasing their best selection we ask some brand leaders their thoughts:

Manu Kumar Jain, Global VP, Xiaomi & MD, Xiaomi India: "With the best-in-class selection of mobile phones, power banks and our new Mi TV Pro series 32 & 49 inch TVs, we are offering our best products for customers on Amazon.in. This season will be our biggest ever with never seen before deals! We look forward to a truly Great Indian Festival on Amazon.in

Sunil Nayyar, Managing Director, Sony India: "I would like to convey our best wishes to the Amazon team for the upcoming Great Indian Festival, 2018. With such exciting offers, Amazon will be able to further establish stronger connect with the consumers and make their Diwali even more joyous."

Ravi Ramchandran, Head of Sales, Nestlé India: “We are very excited to partner with Amazon India for the Great Indian Festival. It has been a fantastic journey with Amazon India in the last few years and we look forward to kick start the festive season with special offerings on our brands- MAGGI, NESCAFE and NESPLUS.”

Gunjan Srivastava, MD & CEO, Bosch & Siemens Household Appliances (BSH), India - “We look forward to being a part of Amazon’s Great Indian Festival and expect to sell a huge volume of our exclusive range of microwave ovens, 6.5 kg top loading washing machines, front loaders, dishwashers as well as small appliances like hand blenders, slow juicers among others during the event.”

Atul Sharma, Executive President & Country Head - Consumer Products – Bajaj Electricals Ltd: "We are excited to partner with world’s largest online platform “Amazon”. We congratulate Amazon on the successful launch of the Great Indian Festival and whole heartedly thank India on choosing our products with a promise to deliver best to all our consumers."

Rajiv Suri, CEO Shoppers Stop: "With Amazon as a strategic partner, we now offer over 250 brands that include 20 exclusive brands on the Shoppers Stop store on Amazon. This Diwali, members of our First Citizen program will be welcomed with special incentives on Amazon during the Great Indian
Shopping Festival. Similarly we will soon see benefits for customers both of Amazon and Shoppers Stop as they shop across the channels and enjoy the unique benefits that both the strong brands provide on their channels."

Sameer Bhatia, Director, Seagate Technology HDD India: "The last Amazon Diwali sale was a runaway success for us at Seagate. Given that Amazon has extended its reach across the country by leaps and bounds, we expect the demand this year to grow exponentially. Accordingly, we have ramped up inventory of our most popular drives to ensure all our customers across the country get the opportunity to acquire world class products at never before prices."

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