Live Blog: The Great Indian Festival Unplugged

We have some great things to share with you. Amazon Great Indian Festival opens with the biggest day ever

We trust you have been shopping and not allowing budgets to come in the way! As you do, look what brought a smile to our face
Read customer delight stories

And some more milestones from the Day 1 of the sale

How has your shopping day been? Well, we've had an amazing day so far and it's time to share some fun facts!

• Our customers motivated by the Swacch Bharat Abhiyan bought enough cleaning products on Day 1 to clean 1 million Indian homes
• 1 in every 2 Philips Trimmers sold in the country was sold on Amazon on Day 1.

In case you missed the action last night - here's the war room video before the sale went live!

And we are live with the Great Indian Festive sale!

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Amit Agarwal, Senior Vice President and Country Head shares the Prime Early Access update

Prime Early Access makes history - as we say in Amazon, Work Hard, Have Fun & Make History

Amazonians in top gear for the Great Indian Festival at one of our war rooms

NOT WITHOUT MY COFFEE: The clock is ticking and we are all set for the Great Indian Festival. But not without some coffee to keep the adrenaline high. Here's a sneak peek into our war room.

Ahead of the Great Indian Festival, our delivery station in Telangana lights up with some festive celebrations. Check this out!

CPO of RealMe Mobiles speaks about how they are preparing for the Great Indian Festival. Stay tuned for more!

FUN FACT: Did you know that in the last 3 hours, Amazon sold enough ladders to climb the Qutub Minar 11 times and enough cleaning supplies to clean the largest residence in India - the Rashtrapati Bhavan!

45 MINUTES! That's the time it took one customer in Bangalore to get his Fire TV Stick with Remote delivered to him. #DeliveringSmiles

And Samsung is all set for the Great Indian Festival.

Moving towards a fit and healthy India, this festive season.

Have you shopped for the Mi phone yet? If not, look what Global VP and MD, Xiaomi has to say:

The sale starts now for Prime members. Do you have you shopping list ready? In the meanwhile check out our blockbuster deals

• Biggest selection & deals on smartphones, large appliances & TVs, home & kitchen products, fashion, consumables such as grocery & beauty, consumer electronics and more with the best finance options for customers this festive season;
• No need to worry about budgets – Amazon Pay EMI, No-cost EMI on Debit & Credit cards and special Exchange benefits'
• Customers opting to go cashless can avail exciting offers and save more with an instant discount of 10% when they pay with SBI Debit & Credit Cards and EMI; 10% extra cashback on any product over INR 6,000; INR 300 back when they top up their Amazon Pay balance
• Best discount of the season on the Fire TV Stick; Newly launched Echo 2nd generation devices first time on discount
• Free mobile screen insurance on all mobile phones; Total damage protection insurance plans for mobile phones starting INR 1
• Free 1 year extended warranty on purchase of all Refrigerators, Washing Machines & TVs during the Great Indian Festival
• Free delivery on the first order for all new customers

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Look how we are ramping up our operations to serve you - our customer!

A robust service partner network in Maharashtra means faster delivery.

Did you know that the #AmazonFestiveHome with over 1000 products and 100+ brands, the Amazon Festive Home was put together in 21 days and 16 hours!!!

An "amazing partnership" says Sanjay Mahajan, COO of Carrier Midea Ind, when he visited the festive home!

And some more brands show their preparedness for the Great Indian Festival!

Our brands are ready for the festive season! Here's Kapil Kohli, Sr. VP, Usha International at the #AmazonFestiveHome. #CelebrateWithAmazon

Looking forward to a great festive season, says Vivek Sahni from Kama Ayurveda

And the brands are as excited as we are for the Great Indian Festival!

The prep is on for the big day. From what we are doing to deliver smiles, how we will manage the surge in demand, how we are setting up sellers for success and lots more, Amazon India is all set for the festive season.