Amazon Fashion in association with DBS Lifestyle LLP has launched RIVER Season 3, a premium multi-designer brand focused on travel and festive wear. This Autumn Winter/Festive collection is curated in collaboration with celebrity designers Narendra Kumar (also Creative Head at Amazon Fashion) and Rajdeep Ranawat. RIVER was launched in 2020 to transform the way India shops for fashion and to expand Amazon Fashion’s portfolio with multi-designer luxury wear that's easily accessible.
Just in time for the festive season, RIVER Season 3 bring a new palette of colours and prints with the inclusion of two new categories - kurta/kurtis and kurta sets along with dresses, jumpsuits, tops and trousers. The range is built to be size inclusive for all body types.
We are delighted to unveil RIVER Season 3, our premium multi-designer brand with well-known celebrity designers Narendra Kumar and Rajdeep Ranawat. The positive response received during the first two seasons from customers across India, including tier 2 and 3 cities has encouraged us to introduce RIVER Season 3.
“The collection will focus on prints that are a strong trend for the upcoming festive season and in alignment with the current market trends focusing more on festive collections and everyday wear for women. With this launch on Amazon Fashion, we continue to work closely with the seller—DBS lifestyle, to ensure that we serve the evolving demands of our customers. Through RIVER Season 3, we aim to reach out to our growing customer base and help them to access luxury designer brand,” Srivastava added.
Narendra Kumar, who is also the Creative Head at Amazon Fashion, adds, “With RIVER our objective is to provide designer-wear that is in sync with the latest design & trends. RIVER Season 3 will witness the craftsmanship of designer wear in a premium price range to cater to women across the country. The collection has been developed to ensure a broad spectrum of offerings according to the Indian weather and festivities. Beginning with the festive season, we will cater to the growing needs of the ethnic wear market while gradually unveiling our party-wear collection, Resort wear."
Presently, the Narendra Kumar X RIVER collection will focus on contemporary fashion based on 4 stories: Floral Arabesque, Graphic, Paisley and Geometric. The Rajdeep Ranawat X RIVER collection, “RABARI” draws inspiration from tribal henna motifs, bandhani (a textile type adorned by plucking the cloth into many bindings) and frescos from the havelis of Rajasthan.
The collections are accessible to customers across 100% serviceable pin codes through the Amazon fulfilled network. The RIVER store on Amazon.in provides an immersive shopping experience for existing and new customers. The store offers detailed product information on sizing, product details, wash and care instructions in addition to offering styling tips and detailed product imagery that will allow the customer to choose carefully and conveniently.