Prime is shopping, savings, and blockbuster entertainment, all in a single membership. And with Amazon’s annual Prime Day event, Prime members can access amazing deals on products from top national brands and small business sellers across categories—from fashion and electronics to toys and home. Here's everything you need to know about Amazon's biggest shopping event of the year for Prime members.

Everything you need to know about Amazon Prime Day, which takes place on July 15-16, 2023. Get all the information on top deals, ways to score deals, and Prime benefits.

What is Prime Day?

Prime Day is Amazon's shopping event exclusively for Prime members, featuring new launches, deals on top brands and small businesses, and blockbuster entertainment.

Why did Prime Day start?

Prime Day was created as a way to celebrate Prime members. The first Prime Day event came to life on Amazon’s 20th birthday on July 15, 2015 in the U.S. In India, the first Prime Day was launched in July 2017.

When is Prime Day in India?

Mark your calendars: Prime Day 2023 is coming up on July 15-16!

Prime Day 2023 is Amazon’s annual shopping event, exclusively for Prime members.

How can I prepare to find deals on Prime Day?

If you haven't already, be sure to join Prime to participate in Prime Day. Remember, being a Prime member is the only way you’ll be able to access new launches, exciting deals, savings, and blockbuster entertainment on Prime Day. Here's an additional way to prepare - Ask Alexa about Prime: Stay on top of your shopping plans by simply asking, "Alexa, when is Prime Day?", "Alexa, Prime Day कब है?" or "Alexa, how long does Prime Day last?". You can do so on your Echo device, other Alexa enabled devices, or the Amazon shopping app*.

What are the best Prime Day deals?

We’re not revealing the best Prime Day 2023 deals just yet! Check back in the coming week for previews and sneak peeks as well as early Prime Day deals. Make sure to bookmark our Prime Day hub and sign up for the Amazon News newsletter so you don’t miss a thing.

Do you need to be a Prime member to shop the Prime Day sale?

Yes, you must be a Prime member in order to take advantage of all the exciting deals, new launches, savings, blockbuster entertainment and more on Prime Day. You can sign up here.

What countries participate in Prime Day?

Prime Day will kick off on July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day on July 15 and 16.

What is Prime?

Over 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. Not a member yet? Join Prime for Rs 1,499/year or Rs 299 for one month. You get to enjoy Prime benefits such as free and fast delivery, unlimited video, ad-free music, special deals, free in-game content on popular mobile games, and more. Read more about all the benefits that come with a Prime membership.

How do you sign up for a Prime membership?

You can join Prime and get started here.

How can customers avail free and fast delivery during Prime Day?

Prime members can enjoy the fastest delivery speeds ever in India. Members ordering from several cities will be able to get same day or next day delivery of their orders. These 25 cities are Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Delhi, Faridabad, Gandhi Nagar, Guntur, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, Noida, Patna, Pune, Thane, Thiruvananthapuram, Vijayawada and Visakhapatnam. Members shopping from most tier 2 cities will get their Prime delivery within 24 to 48 hours. Did you know that Amazon’s delivery network includes some of the remotest locations in India?

From a veteran loading cargo into the belly of an Amazon Air aircraft to the delivery associate who delivers that familiar Amazon box, it's the people and partners across the operations network who make it all possible.