Amazon Prime Day is returning to India on July 23-24.

The two-day shopping event is back with the best deals, savings, and blockbuster entertainment, exclusively for Prime members. Prime is changing the e-commerce shopping experience for customers across all age groups, and taking things a notch higher with the Prime Youth Offer.

In a world full of fast-changing fashions, evolving music taste, and innovative technology, Gen Z is always on the move to catch the latest and greatest trends. Amazon India offers everything and more on its trusted platforms — the Amazon India shopping app, Prime Video, and Prime Music — and Gen Z can now enjoy affordability and ease of access for all their shopping and entertainment needs, all through a single subscription. Being a young adult isn’t easy, but Amazon Prime has you covered!

Here's how Amazon India is bringing the best of shopping, savings, and blockbuster entertainment to Gen Z with Prime.

Save extra with the Prime Youth offer

Keeping in mind the young and influential demographic of 18-24 year-olds, Amazon’s Prime Youth Offer makes your Prime experience more pocket-friendly. The Prime Youth Offer gives customers a whopping 50 percent off their Prime membership, effectively making the membership price as low as Rs 89/month!

By availing the Youth Offer on a Prime membership, young adults can access all the Prime benefits: i.e. enjoy Indian and international entertainment in over 20 languages on Prime Video, a limitless free library on Prime Reading, ad-free groovy playlists on Prime Music, and exciting in-game content on Gaming with Prime, and much more.

Young Prime members can also refer their friends and family for Prime memberships through the recently launched Prime Referral Program. The benefits include a free 15-day Prime membership extension for every referral. Referred friends (18-24 years old) can avail membership at flat 60 percent off, gaining an extra 10 percent as a referral reward!

Want in? Here's how

  • Get on Amazon: Download the Amazon shopping app on Android or iOS. Enter the requires details to create your Amazon account.
  • Avail the Youth Offer: After signing into your account, search for the Youth Offer page and initiate your Prime membership.
  • Verify your age: Submit a valid document and a selfie to verify your age on the app.
  • Enjoy your cashback: Congratulations! You are now a Prime member. Under the Youth offer, you will now get 50% off as Amazon Pay cashback.
  • Welcome to Prime: You can now enjoy exclusive Prime benefits such as unlimited access to award-winning movies and TV shows with Prime Video, unlimited access to over 90 million ad-free songs with Prime Music, a free rotating selection of more than 3,000 books (magazines and comics too) with Prime Reading, access to free in-game content and benefits with Gaming with Prime, new product launches, early access to deals and more, in addition to free and fast delivery. All with your new Prime membership!

Not a member yet? Join Prime for Rs 1,499/year or Rs 179 per month.