Amazon India today launched ‘Markets of Delhi’, a dedicated digital storefront to bring local retail stores and dukaans from popular markets of Delhi on Amazon.in. At launch, the storefront features lakhs of products from 1500+ local stores from some of Delhi’s most popular markets - Chandni Chowk, Sadar Bazaar, Lajpat Nagar, and Karol Bagh. Some of the most popular stores from Delhi that are now selling online on this dedicated digital storefront include Sindhi Dry Fruits from Lajpat Nagar, Jain Silver Arts Jewelry and Rama Watch Co. from Chandni Chowk amongst many others. These sellers are currently showcasing lakhs of attractive products across multiple including Apparel, Kitchenware, Jewelry and more to Amazon.in customers in Delhi and across the country.

Delhi ke Bazaar


Delhi and its markets go back centuries. Be it those gorgeous wedding lehengas or your everyday household items, the shops of Karol Bagh or Chandni Chowk have always been favorite places for people to get what they wanted. People from Delhi and beyond have been going to these markets for generations and even tourists coming into the city plan their itinerary to allow a trip to their favourite shopping destinations.

The Markets of Delhi storefront brings this nostalgia alive on Amazon.in offering customers an immersive experience taking them through the most popular and well-known markets of Delhi. Customers will be able to engage and learn more about these markets through interesting visual content, as well as shop from the comfort of their homes.

“The Markets of Delhi storefront is a part of the Local Shops program that will bring thousands of physical stores from across many markets of Delhi online and showcase their varied selection to millions of Amazon customers across India.”
Vivek Somareddy
Director Fulfillment Channels at Amazon India

Our Local Shops on Amazon program enables local offline retailers and neighborhood stores to create a digital presence on Amazon.in and enhance their addressable customer base beyond the physical footfalls at their stores; while combining the trust and familiarity of the offline world with the ease and convenience of the online world for customers”, said Vivek Somareddy, Director Fulfillment Channels at Amazon India. “The Markets of Delhi storefront is a part of this program that will bring thousands of such physical stores from across many markets of Delhi online and showcase their varied selection to millions of Amazon customers across India,” he added.

Digitally traditional

Over the years, Delhi markets have grown in popularity amongst patrons outside the Delhiwalas. Be it Mumbai or Hyderabad, there are customers who would still love a chance to shop for linens from Lajpat Nagar, utensils from Sadar Bazaar, and décor from Chandni Chowk. On their part, store owners have always been looking at expanding their customer base in the city and beyond.

Sanjay Kataria the fourth-generation co-owner of ‘Sindhi Dry Fruits’, a family-run store in Lajpat Nagar, New Delhi, registered on  ‘Local Shops on Amazon’ in January 2022 to expand his customer reach beyond Delhi NCR. Sanjay is extremely excited about the launch of ‘Markets of Delhi’, he says, “Our vision is to provide high quality dry fruits to our customers across India and the ‘Markets on Delhi’ store brings us one step closer to that. I’m thrilled to be a part of this new initiative and happy that Amazon.in has taken this step to increase our visibility at par with other large businesses.”

The Local Shops program on Amazon is helping local businesses grow revenues and drive sales.

Amazon India to bring 1 million local offline retailers and neighbourhood stores online by 2025

The launch of this initiative is a key stepping-stone in Amazon’s commitment to onboard over a million local offline retailers and neighbourhood stores on Amazon.in as online sellers by 2025 under the Local Shops on Amazon program. This program already has more than 1 lakh sellers from across India.