Amazon lists over 7 lakh sellers that allow shoppers to find millions of hard-to-find products. The wide repertoire of products including home essentials; handcrafted accessories like Rogan artwork and footwear; wall décor & hangings such as Lippan work from Bhuj; idols & figurines; kitchenware; sports essentials and many more.

“We want to create an opportunity SMB sellers and B2B sellers generate greater customer demand, revenue, and end the year on a positive note.”
Manish Tiwary, VP, Amazon India

In a year that has been fraught with challenges for everyone including small businesses, Amazon endeavors to bring some relief through its Small Business Day 2020. Come December 12, tens of thousands ofsmall businesses, manufacturers, small brand owners, startups, and artisans, and will come together on the Amazon platform to sell their products. This specially curated online event will offer customers the opportunity to discover and purchase unique and hard-to-find products from start-ups, women entrepreneurs, artisans and weavers.

In its third year now, Small Business Day has proved helpful for Indian SMBs in driving growth. The previous Small Business Day held on the occasion of the UN MSME Day on June 27, 2020. On this occasion, close to 45,000 sellers received an order and over 2,600 sellers witnessed their highest sales ever during the event. Artisans and weavers who sell their unique handmade collection through Amazon Karigar witnessed a growth of 4.5X during Small Business Day. Women entrepreneurs under the Saheli program witnessed a growth of 5X. Similarly, brands and start-ups under Launchpad program grew by 1.6X over their average sales.

Speaking about this edition of Small Business Day 2020, Manish Tiwary, VP Amazon India said, “The year 2020 has been full of unprecedented challenges for businesses across India, and especially small businesses. At Amazon, we are committed to supporting our 7 lakh+ seller partners to continue the momentum built up over the past months through various sale events. With the upcoming Small Business Day, we want to create an opportunity for SMB sellers and B2B sellers generate greater customer demand, revenue, and end the year on a positive note”.

“MSMEs can ramp up their operations with a curated set of products to address emerging needs such as ensuring workplace safety and hygiene or enabling work from home.”
Peter George, Director, AWIPL

As part of this initiative, Amazon Business customers can avail an exclusive business customer only cashback of 10% and additional savings on GST input tax credit, bulk discounts and business exclusive deals on a wide range products across printers, laptops, printers, appliances, other supplies and more. Amazon Business customers can also access four specially curated thematic stores for year-end Corporate Gifting, Safety and Hygiene essentials, Work from Home supplies and Back to work checklist for a hassle-free product discovery and buying experience.

Peter George, Director, Amazon Business said, “As part of Amazon Business’ commitment to serving MSMEs, we are happy to be a part of SBD helping small businesses become more efficient with their buying process, improve savings and drive profitability. MSMEs can ramp up their operations with a curated set of products to address emerging needs such as ensuring workplace safety and hygiene or enabling work from home. The event helps our MSME buyers conveniently discover and save on such products.”

In addition to Small Business Day, Amazon.in also announced that it will celebrate All India Handicrafts Week 2020 starting 8th December 2020 to 14th December 2020. The event is curated to increase awareness about indigenously produced handicrafts from different parts of the country. As part of the celebration, Amazon India will create an exclusive store to showcase traditional handicrafts & handlooms while highlighting stories of award-winning craftsmen and their works, bringing them once step closer to the consumers.