Small businesses are at the heart of Amazon India, and events like Prime Day play an important role in helping them thrive. The annual shopping event provides them an opportunity to showcase their unique products to millions of Prime customers across the country. So much so, that Prime Day 2021 was the biggest business day for a number of our small business partners.

Naturally, this success has encouraged some of our new small business partners to participate in Prime Day 2022 for the first time ever. Read below how three incredible brands like Suta, Masilo, and Himalayan Origins are leveraging Prime Day to 'step up' their journey of growth.


The brainchild of Sujata and Taniya, Suta is a sustainable design house that makes one-of-a-kind, handcrafted sarees and clothing. Their brand is a mindful take on traditional Indian craftsmanship that meets contemporary style. They started out by working with only two weavers, and today, they support a community of over 16,000 weavers and artisans who make incredible fabrics and clothing.

"Amazon is a great marketplace to directly engage with millions of customers across India and the globe. Over the years, we've seen the reach and impact of Prime Day on small businesses and are really excited to launch 384 new products likekurtas, dresses, and blouses for our first Prime Day event!" say the co-founders.

Watch the video here:

Stepping up with Amazon Prime Day | Suta


Co-founded by Ankit and Eisha, Masilo is a conscious linen company that creates organic cotton essentials for babies. Born out of a passion for textiles and creating non-toxic products for little ones, Masilo takes extra measures to keep things natural and sustainable. Their products have been bestsellers since the beginning and have received love from customers across the globe. Masilo will be making their debut on Prime Day this year.

Watch the video here:

Stepping up with Amazon Prime Day | Masilo

Himalayan Origins

Himalayan Origins was born in Uttarakhand when sisters Soumya and Neha realised they could create eco-friendly hair care products and also build a steady source of income for the villagers there. Check out the brand's journey and memorable moments as Himalayan Origins gears up to participate in Prime Day 2022.

Watch the video here:

Stepping up with Amazon Prime Day | Himalayan Origins

Prime Day is back in India on July 23-24. Not a Prime member? Sign up here.