It’s that time of year again when online shoppers and sellers alike get all charged up for Prime Day, the two-day annual shopping festival. Despite the COVID crisis this year, Prime Day 2020 promises to be special with big brands, small businesses and entrepreneurs all ready to offer special deals at this mega shopping event.

Anurag Sharma, Director, Akai India
Anurag Sharma, Director, Akai India

Sharing her excitement about Prime Day, Nikita Desai, Vice President, Strategy & Business Excellence, D’Decor, says, “D’Decor is excited to partner with Amazon for its marquee property, Amazon Prime Day, which every consumer looks forward to. We are hosting an exhaustive bedding range with beautiful designs on some of the softest bed sheets and top-of-bed products, along with our exclusive collection of readymade curtains, cushions and bath linen. With lockdown and work-from-home over the past few months, usage of home furnishing has increased manifold.” Anurag Sharma of Akai India is all excited about the new launches. "Amazon Prime Day is Amazon's biggest event and Akai is ready to be a part of it, he says, adding,"Akai is launching its Home Audio range exclusively with Amazon. The range is superior and impressive. Launching five models starting from Rs 7990- 16990.The products are thoughtfully designed, futuristic and offer clear, crisp sound."

Vibhu Mahajan of Choko La
Vibhu Mahajan of Choko La

Vibhu Mahajan, COO of Choko La, the pure couverture chocolate brand, says, "We are all set for an exciting couple of days to celebrate Amazon Prime Day and super elated to launch our brand-new products like #DIY Cake and Cookie Mixes amongst others. With a consistent stock in our FBA and Seller Flex warehouses, we are all geared up for this event and looking forward to a long and fruitful Amazon association ahead."

Bangalore’s Robin, the small business owner behind the tech products brand, Hoteon, has also been preparing for the current work-from-home requirements of shoppers. “We are bringing a selection of laptop desks, table lamps and high quality masks for Prime Day 2020.” Thanks to Amazon’s new local shops programme, small businesses like Bangalore’s NS Cycle Store is looking forward to the mega event too. “Due to the COVID situation we are unable to deliver to all regions, but with this local shop programme, we can select specific pin codes for delivery. It will helps us capture local customers and offer them a faster delivery experience.”

Anil Mhaske Amazon India
Anil Mhaske of DCC Infotech

Pune's Anil Mhaske of DCC Infotech is also optimistic. He says, "We are very excited to be part of Prime day. Inventory planning & promotions are our priority so that we can serve the customers in best possible way. The business is growing really fast on Amazon post COVID, we were able to achieve one month sales in one week post lockdown when we started out business again on Amazon."
Another small business owner, New Delhi’s Kandy Vaid offers specialty food tools and ingredients to the country’s growing community of bakers under the brand CCDS. This Prime Day, Kandy hopes to get her goodies out to customers across India with the help of Amazon. Saurabh Mehta, the founder of the eco-friendly brand, Bioq, also hopes to reach customers in all corners of India this Prime Day. According to him, “Eco-friendly products will soon cease to be an option. They will be a necessity. It’s time to make the switch.” Working in a similar space, Hiran Lal and Vineeth Viswanathan from Thrissur, Kerala, are working to bring solar light products to shoppers with their home grown brand, Hardoll.

TGL Amazon India
Shariq Ashraf and Bhuman Dani, co-founders, TGL Co.

The beverages start up, TGL Co. is the fastest growing hot beverages startup in India that sources the finest quality teas and coffees from around the world with deep focus on natural, fresh and clean ingredients. Say the co-founders, Shariq Ashraf and Bhuman Dani, "The pandemic has significantly changed consumer buying pattern however thanks to constant support and opportunities extended by Launchpad and Amazon India teams, we have seen a good growth rate which has enabled us to sustain our business and livelihoods of our employees despite COVID. We are confident that Prime Day activity will further help us elevate the growth. We look forward to your continued co-operation and support in the future as well."

Pranav Sharma of Baidyanath
Pranav Suresh Sharma of Baidyanath

At the other end of the spectrum, century-old, venerable home-grown brands like Baidyanath have special offers for Prime Day shoppers as well. Says Pranav Suresh Sharma of Baidyanath, “We are looking forward to one of the biggest online events, Amazon’s Prime Day. We are ensuring that some of our best immunomodulators seamlessly reach the doorsteps of all our fellow Indian brothers and sisters with the help of Amazon.” Prime Day 2020 will see the launch of global brands too, such as Lasko, a leading home environment products company. “We are thrilled to announce the launch of Lasko Products in the Indian market,” says Nikhil Mehrishi, “Lasko Products, LLC, has been the largest provider of portable fans and heaters in the United States and around the world for 114 years.”