As Amazon Prime Day inches closer, earmark your dates for August 6th and 7th to experience the best deals, new launches, blockbuster entertainment and more for India’s grandest shopping extravaganza, bringing you unbelievable deals one after the other.
We hope to see you on Amazon Prime Day on the 6th and 7th of August, and can’t wait for you to #DiscoverJoy and show some love to these brands and many more.

And as always, businesses are gearing up for what has traditionally been a major sales milestone for them, but this Prime Day, we are shining the spotlight on MSMEs in India. COVID-19 might have given them a temporary set back, but we are helping them rebuild. As lockdown are being lifted and things are approaching a new normal, many MSMEs and small businesses eagerly await Prime Day, which brings with it the promise of new customers and increased sales. So let’s take a look at what some of our sellers hope for this Prime Day.

Bridging the digital divide

A young Swattik Chakraborty runs SS Bamboowala from Tripura, a startup selling bamboo handicrafts. He hopes to restore the livelihoods of several poor artisans skilled in bamboo handicraft making. Swattik makes an important point on how buyers might have moved online, but the same cannot be said for artisans. Which is why his startup sources handicrafts from all over Tripura and sells them on Amazon, opening up a whole new market for the poor artisan community there.

As Swattik looks forward to Prime Day bringing in new customers, he is not the only seller on Amazon opening up online markets for artisans. Mumbai’s Monika Agarwal is creating ripples with her collection of bangles and kadas, handcrafted with care by artisans. Her company Swara Creations is hoping to draw the attention of women from all parts of the country on Prime Day, as she prepares to showcase her exquisite collection of fashion accessories on the platform.

From one determined woman entrepreneur to another, the story of Aishwarya Pathy of Petal Home is inspiring. Her family has been in the textile industry in Coimbatore for years, and she believes that their products would bring in a touch of elegance and warmth in the lives of people. Petal Home is all geared up to showcase their luxury range of bed sheets, bath towels and other items on Amazon, hoping to earn an encouraging boost in their sales come Prime Day.

Also excited for Prime Day is Nipun Gupta of Insleep, who is proud to have a legacy of 40 years being India’s favourite mattress manufacturer. He is hopeful that the two days would bring in massive revenues for the business and help overcome the challenges that the economic slowdown and the pandemic threw at them.

Alexa… tell me an Amazon Seller Story

Our sellers are in high spirits for Prime Day, and so are we. If you want to know more about the inspiring stories of these small businesses with big dreams, simply ask Alexa and she will tell you all about them. We hope to see you on Amazon Prime on the 6th and 7th, and can’t wait for you to show some love to these brands and many more.