The goodness of online shopping is reaching more households in Northeast India courtesy entrepreneurs such as 38-year-old Amarnath Banik who are playing a big role in improving transportation networks. Banik’s journey with Amazon's trucking program has not only transformed his family business but has also left an indelible mark on the region’s transportation landscape.
Expanding transportation business to 13 cities
It was in 2006 that Banik joined his father’s trucking business. Recognising the potential to serve the growing online retail sector, he began collaborating with several e-commerce companies in 2015. However, the turning point came in 2019, when Banik joined Amazon's trucking partner program. Starting with a modest fleet of 50 trucks and 60 drivers, his venture has now expanded into
over 200 trucks and 250 drivers.
Banik's trust in Amazon spurred him on to establish three set routes covering the entire Northeast region, navigating through 13 cities such as Guwahati, Tinsukia, Shillong and Kohima.
Being a part of Amazon's trucking program has not only boosted my business but also provided me with unparalleled opportunities. Their support has allowed me to grow my business quickly while also improving our skills and knowledge.
"Amazon has provided me a versatile range of technology-driven products and value-added services (VAS). Leveraging VAS has empowered the growth of my business by facilitating convenient access to finance at reduced interest rates. This initiative has created opportunities that has significantly contributed to the expansion of my business”, says Banik.
Accident insurance and health check-ups for drivers
Navigating through Northeast India presents unique challenges, including landslides and heavy monsoons. However, Amarnath and his team overcame these obstacles with skilled drivers and local ties, besides a robust contingency plan. Even during peak season or shopping events like Prime Day and Great Indian Festival, his team ensures driver safety with backup routes. The drivers of his fleet have accident insurance and receive regular health check-ups.
Banik utilises the Relay app (Relay for carrier and Relay for driver). Relay for Carrier gives visibility on all his trips and performance in real time. Relay for Drivers streamlines check-in, checkout, and real-time communication during contingencies, ensuring immediate support. Amarnath’s strength extends beyond his professional success and lies within his family.
Banik's wife is a pillar of strength for him, as she efficiently handles the company's finances.
The power of determination and collaboration
Amarnath’s remarkable journey as an Amazon trucking partner is an excellent example of the entrepreneurial spirit that fuels our nation’s progress. He has transformed not only his family business, but also the logistics landscape for the region and has enabled Amazon in delivering its promise of seamless deliveries to customers in many parts of north east India
Banik's journey is a testament to the power of determination, collaboration, and the limitless possibilities that arise when entrepreneurs are empowered with technology and economic opportunity. His story reflects the positive impact that small businesses can have on economic growth, especially when supported by innovative programs like Amazon's trucking partner initiative.