Bank discounts and rewards helped customers save over ₹600 crore; about 50% of Prime orders were delivered within 48 hours or less; 38,000 sellers clocked their highest-ever single-day sales.

It’s official.’s most awaited shopping event—Amazon Great Indian Festival—kicks off on October 8, 2023, with 24 hours early access for Prime members. Customers can enjoy never-seen-before deals on the widest selection of products and the convenience of fast and reliable delivery. All customers will also get access to over 25,000 products until October 6 through kickstarter deals. Check them out here.

What’s more, customers will get to enjoy over 5,000 new launches and exciting offers across categories such as smartphones, fashion and beauty, home and kitchen, appliances and TVs, consumer electronics, grocery, and more. These include brands like Samsung, OnePlus, iQOO, LG, Sony, boAt, Tissot, Fastrack, Tommy Hilfiger, Wipro, Eureka Forbes, Asian Paints, Gillette, Huggies, and more. India’s most loved online shopping destination

According to a recent study conducted by Nielsen Media India and commissioned by Amazon India*, 81% consumers indicated strong sentiment and intent to shop this festive season; 78% trust online shopping and 1 in 2 intend to increase online spending, compared to the last festive period. Consumers expect a wide selection, unmatched value with competitive pricing and the convenience of easy returns and exchange, which is driving the core online shopping experience. The study also revealed that for 68% of consumers, is the go-to and convenient online shopping destination, with almost half identifying as the most trusted and loved online brand for festive shopping. 75% consumers find the widest range and selection of products and brands on 

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Here's a sneak peek into what the Great Indian Festival on would look like:

  • Latest smartphones starting from ₹5,699; 5G mobiles starting from ₹8,999
  • Electronics and accessories starting from ₹99
  • Up to 65% off on appliances
  • Up to 60% off on televisions
  • Home, kitchen and outdoor items starting from ₹49
  • Up to 60% off on daily need items
  • 50-80% off on top fashion and beauty brands
  • Up to 18 months no cost EMI on top mobiles, TVs, appliances, laptops, electronics
  • Save more with coupons on 10 lakh+ items
This festive season, we are geared-up to bring ‘boxes of happiness’ to our customers pan India and offer them a wide selection, unmatched value and convenience of shopping from anywhere, anytime along with an array of payment options and in language of their choice.
Manish Tiwary
Vice President & Country Manager, India Consumer Business, Amazon

The biggest Great Indian Festival ever

“During the Amazon Great Indian Festival 2023, customers will get access to thousands of new launches from leading brands, and lakhs of sellers across India. Our teams, including our delivery associates are excited to make Amazon Great Indian Festival 2023 the biggest ever for millions of customers across Bharat. From Amazon Live to new product launches and exciting deals and offers, Amazon Great Indian Festival this year promises to be an outstanding one for our customers and sellers,” says Tiwary.

Get a streamlined user experience with:

  • Personalised recommendations of deals and offers
  • Easy exchange on multiple products
  • Additional savings by playing games
  • Grand opening deals to get the best possible pricing on products at the opening of the sale;
  • Freebie Central provides customers a gift on every purchase
  • Curated stores for all your festive requirements
  • Attractive offers on TVs, Sports Products, Cricket merchandizing with Cricket Fever store and enhance your cricket watching experience this season
  • Limited time deals between 8PM to midnight every day
  • Amazon Home Services across 19000+ pin codes across an array of products

Great Indian Festival 2023: Everything you need to know

Shop in your preferred language: Customers can shop in 8 languages - English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi.

A single destination for all occasions: You can shop products for various festivals like Navratri, Durga Pujo, and Dhanteras with specialised storefronts that will showcase specially curated products.

Going big on Amazon LIVE: Amazon Live, launched in 2022, will have 1000+ streams through a curated list of over 300 influencers across tech, gaming, fashion, lifestyle, home, sports, and beauty to help customers make an informed purchase decision. Check out the custom feature page here.

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Maximise savings: Make festival shopping more rewarding with SBI bank debit or credit cards and get 10% instant discount. With Amazon Pay Later, customers can get instant credit up to ₹1 lakh to shop now and pay next month. With the lifetime free Amazon Pay ICICI Bank credit card customers can enjoy 5% unlimited cashback, those applying for the card also get welcome rewards worth ₹2,500. There are exchange and no cost EMI options to make this festive shopping more affordable. Those who are in the gifting mode can enjoy up to 10% back on purchasing Amazon Pay Gift Cards. With Amazon Pay ‘Everybody can fly’. Customers can plan their festive and winter holiday travel and get up to 40% on hotels, flights to domestic and international locations, train tickets and more.

Adding value for customers with Amazon Home Services: Customers will be able to access Amazon Home Services across 19,000 pin codes across a wide range of products. These services include installation, troubleshooting and repair. Customers can also avail installation at the time of delivery in 45 cities for selected range of products.

Customise your product: Amazon India’s first-ever free self-serve product customisation feature will offer an intuitive experience that provides visual design tools to customers to personalize products. The feature enables customers to customise a wide range of products as per their creative requirements.

Get the year’s best deals on Amazon devices: Customers can avail up to 55% off on Echo smart speakers, Fire TV devices, Kindle e-readers, and Alexa smart home combos. Customers can just ask, “Alexa, find me great deals” or “Alexa, add Echo Dot 5th Gen to my shopping list” on their Alexa-enabled devices. To know more about the Great Indian Festival, just ask Alexa!

Bulk discounts for Amazon Business customers: Amazon Business customers can save up to 28% extra with a GST invoice and 40% more with bulk discounts across categories such as laptops, desktops and monitors, appliances, vacuum cleaners, washing machines, fridges, office chairs, security cameras, tools and instruments etc. from top brands such as ASUS, Dell, Honor, Whirlpool, and CP Plus. In addition to existing offers like deals, bank offers, and coupons, Amazon Business customers will also get bonus cashback up to ₹7,500 on large purchases.

Starring Mohit Raina and Konkona Sen Sharma, the eight-episode medical drama directed by Nikkhil Advani will stream globally in over 240 countries for Prime subscribers.

Non-stop entertainment for customers with Prime Video: Prime Video’s upcoming content line-up includes titles such as the new season of The Aspirants, the Amazon Original movie Mast Mein Rehne Ka, the Amazon Original series PI Meena, an unscripted Amazon Original docu-series called Rainbow Rishta, and the Indian reboot of Takeshi’s Castle, with actor and creator Bhuvan Bam voicing the hilarious commentary. Also part of the offerings are international original series The Burial (starring Tommy Lee Jones, Jamie Foxx, Alan Ruck, and Jurnee Smollett), The Other Zoey (starring Heather Graham, Drew Starkey, and Josephine Langford), 007's Road to a Million and Season 3 of the sci-fi comedy drama, Upload. Customers will also be treated to the digital premiere of Transformers 7. There is more in store for Prime members with more blockbuster movies across languages such as Hindi, Tamil, and Telugu to be announced soon. For customers renting titles on the Prime Video store, special discounts will be on offer for the first 1,000 customers every day during the festive season. Prime Video Channels will have Diwali Special Offers for customers with up to 50% discount across several channels.

Go behind the scenes at an Amazon fulfilment centre in Bangalore and meet the people who ensure your packages are delivered to you swiftly during the Great Indian Festival.

Exciting offers from leading partner banks: Customers can get 10% instant discount on SBI credit and debit cards and EMI transactions, no-cost EMI on debit and credit cards, besides exciting offers** from other leading credit/debit cards.

* Source: All data based on a study conducted by Nielsen Media India, commissioned by Amazon India. The study took place between 9th August and 7th September 2023 with sample size of 8159 across 35 cities pan India (Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Ahmedabad, Allahabad, Lucknow, Jaipur, Guwahati, Nagpur, Vijayawada, Coimbatore, Kochi, Udaipur, Mathura, Jalandhar, Faizabad, Etawah, Durgapur, Gaya, Bardhaman, Vadodara, Nanded Waghala, Ujain, Jalna, Ahmednagar, Guntur, Anantapur, Gulbarga, Bellary, Vellore and Tirunelveli).

** Terms and conditions apply.