To make shopping easier for customers trying out Ayurveda for the first time, Amazon has launched a dedicated Ayurveda storefront. The storefront was launched by Sarbananda Sonowal, Union Minister, Ministry of Ayush, and will exclusively showcase products from small sellers and D2C brands from across India, helping generate demand for their products.

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The trend towards self-care, health, nutrition, and wellness has picked up pace in the past two years and is here to stay. As people turn towards organic and natural remedies and cosmetics, they have rediscovered the age-old Indian practice of Ayurveda. In fact, the whole world has woken up to the immunity benefits of haldi-doodh as ‘Turmeric Lattes’.

Ayush Amazon India
Sarbananda Sonowal, Union Cabinet Minister, Ministry of Ayush, at a virtual event where he launched the dedicated storefront for Ayurveda products on

Speaking at the launch, Sarbananda Sonowal said, “Ayush is the most traditional approach of healing and is part of our rich heritage. Ayush can play a foundational role in maintaining a healthy and disease-free lifestyle, it is more relevant than ever in the ongoing times. I would like to commend Amazon for taking the onus of spreading awareness about Ayush products offered by sellers across India through this initiative and providing impetus to the growth of local entrepreneurs engaged in Ayush business."

For those exploring Ayurveda for the first time, selection is made easier through the store’s well-researched and carefully organized focus areas and health benefits such as pain management, immunity boosters, blood purifiers, women’s health, weight management, mental wellness, etc. It also de-mystifies the commonly used herbs and ingredients in Ayurvedic products and their health benefits so that consumers can make an informed choice.

Inviting shoppers to find out more about how Ayurveda can help in the pursuit of wellness, Manish Tiwary, Country Manager, India Consumer Business, Amazon India, said, “Ayurveda has always been a part of the Indian way of life and we are happy to launch this dedicated storefront. It will not only showcase a large selection of Ayurveda products from sellers across the country, but also help spread awareness about a healthier lifestyle. The Government of India is putting a special focus on creating awareness about Ayurveda and this storefront is a part of our efforts to contribute to this vision and make Ayurvedic products more accessible to customers. This initiative will enhance the visibility of Ayurveda products on and help thousands of sellers, especially emerging Indian brands to grow their business.”