Amazon India has launched Markets of Gujarat, a dedicated digital storefront to bring local stores and dukaans from popular markets in Gujarat on At launch, the storefront features 6 lakh+ products from over 4,000 local stores across the state.

Popular stores from Gujarat now on include Belsui Clothing from Sindhi Market (Ahmedabad), Kiyana Enterprise from Katagram Market (Surat), and Alaayana from Sahara Darwaja (Surat). These local stores are showcasing lakhs of attractive products across multiple categories, including clothing, beauty, and home décor to customers across the country.

Gujarat ke bazaar
Gujarat and its markets go back centuries. Be it beautiful textiles or tribal jewelry, the shops of Dhalgarwad or Sindhi Market have always been favourite haunts for shoppers. Patterned bead work, mirror work, handmade shawls, rugs, dyed scarves, and silver jewelry make shopping in Gujarat’s markets an elevated experience.

People from Gujarat and beyond have been going to these markets for generations, and tourists coming into the city plan their itinerary to allow for a trip to their favourite shopping destinations. The Markets of Gujarat storefront brings this nostalgia alive on, offering customers an immersive experience by taking them through the most popular and well-known markets of the state. Customers will be able to engage and learn more about these markets through interesting visual content, as well as shop from the comfort of their homes.

"Markets of Gujarat is part of our Local Shops program that will bring thousands of physical stores from popular markets of Gujarat on With the upcoming festive season, Amazon customers across India will be able to discover products from their favourite stores across the markets of Gujarat on this dedicated storefront,” says Vivek Somareddy, Director, Fulfillment Channels at Amazon India. “Our Local Shops on Amazon program enables local offline retailers and neighbourhood stores to create a digital presence on and enhance their addressable customer base beyond the physical footfalls at stores, combining the trust and familiarity of the offline world with the ease and convenience of the online world,” adds Vivek.

Taking the traditional, digital
Over the years, Gujarat markets have grown in popularity among patrons outside the state. Be it Mumbai or Hyderabad, there are customers who would love a chance to shop for aesthetic chaniya cholis from Dhalgarwad, Gujarati patterns and mirror work from Rander Road, or textiles from Sindhi market. On their part, store owners have always been looking to expand their customer base in their city and beyond.

One such storeowner is Vimal Goyani, the owner of Holiday Wholesaler, a retail store based in Katargam, Surat. Vimal joined Amazon in 2017 and joined the Local Shops program in 2021. Talking about the launch of Markets of Gujarat, Vimal says, "We sell over 1,300 products on, primarily in home décor and kitchen categories. With the launch of Markets of Gujarat, customers from across India can search for our products and purchase them easily. I’m thrilled to be a part of this initiative and happy that is helping small sellers like us reach more customers and become successful."

Amazon to bring 1 million local offline retailers online
The launch of this initiative is a stepping stone for Amazon India's commitment to onboard over 1 million local offline retailers and neighborhood stores on as online sellers by 2025 under the Local Shops on Amazon program. This program already has over 1 lakh sellers from across India.

The Markets of Gujarat storefront will be showcased from August 12-18. Go here to check it out!