Whether it is the beautiful Chikankari from Lucknow, Uttar Pradesh or the Sambalpuri Ikat from Sambalpur, Odisha, or the tasty coffee from Chikamagaluru, Karnataka, or Muga Silk from Kokrajhar, Assam, India has a host of distinctive cultural traditions as well as unique and varied products that are extremely local to a certain town or city. The Government of India launched the ‘One District One Product (ODOP) initiative with an aim to foster balanced regional development across all districts of the country.
To further this vision, Amazon India has launched the India ODOP (one district one product) Bazaar on Amazon.in in collaboration with Invest India and Indian Industries Association (IIA). Narayan Rane, Union Minister of MSMEs, Govt of India unveiled this dedicated storefront at a virtual event in presence of Deepak Bagla, MD and CEO Invest India, Ashok Kumar Agarwal, President, IIA and Manish Tiwary, Country Manager India Consumer Business, Amazon India.
In line with PM @narendramodi Ji's clarion call for #AatmaNirbharBharat, pleased to launch Amazon’s ‘ODOP Bazaar’, a storefront to showcase unique local products globally. #VocalforLocal Congratulations @amazonIN @manish_tiwary @Chetankrishna @investindia & @iiaonline pic.twitter.com/Uhv0YxOsdW— Narayan Rane (@MeNarayanRane) February 14, 2022
“I would like to congratulate Amazon, Invest India and IIA for working together to launch the India ODOP Bazaar to showcase some of the most unique products that our MSMEs, weavers and artisans have to offer.”
“I would like to congratulate Amazon, Invest India and IIA for working together to launch the India ODOP Bazaar to showcase some of the most unique products that our MSMEs, weavers and artisans have to offer.” said Narayan Rane.
Maximizing reach of unique local products
The India ODOP Bazaar will feature hundreds of ODOP and Geographical Indication (GI) products from local businesses across all Indian states. The storefront will drive a special focus on handlooms & handicrafts created by local Indian artisans as well as locally produced agricultural specialties from across India. Not only will the India ODOP Bazaar will provide customers an interactive and engaging experience, but they will be able to visit the regional pages and read more about the ODOP products from various districts across India and make a more informed purchasing decision. Customers will have the opportunity to support local businesses and contribute to their growth by shopping online.
“Our focus has always been on enabling small businesses, entrepreneurs, weavers and artisans to grow their business through ecommerce.”
Speaking about the motivation behind this initiative, Manish Tiwary said, “Our focus has always been on enabling small businesses, entrepreneurs, weavers and artisans to grow their business through ecommerce. The launch of India ODOP Bazaar mirrors this focus as it brings enhanced visibility to some of the most unique products from sellers across India.”
Supporting MSME growth
Speaking about the pivotal role of MSMEs in India’s growth story, Narayan Rane said, “MSMEs are the economic growth engine of New India. In line with the clarion call for Atmanirbhar Bharat by Hon'ble Prime Minister Shri Narendra Modi ji, our government has initiated various schemes and undertaken several important reforms to strengthen the MSMEs and encourage entrepreneurial spirit among the youth of our country. I am happy to see Amazon take steps in the same direction by digitally enabling lakhs of MSMEs across the country.”
Manish Tiwary added, “We are excited to join hands with Invest India and IIA to support the ODOP initiative of Govt of India that promotes handlooms and handicrafts created by local Indian artisans and helps accelerate economic growth, generate employment and promote rural entrepreneurship. We remain committed to our pledge of digitizing 10 million MSMEs by 2025 and contribute to the vision of an Atmanirbhar Bharat.”
“It is a great opportunity for us to work towards the Hon'ble Prime Minister's vision of an Aatmanirbhar Bharat through this association with Invest India and Amazon. ”
Speaking about this initiative, Ashok Kumar Agarwal, President, India Industries Association, said, "It is a great opportunity for us to work towards the Hon'ble Prime Minister's vision of an Aatmanirbhar Bharat through this association with Invest India and Amazon. At IIA, we are committed to providing all our support to positively impact artisans, women entrepreneurs and small businesses across the country through this initiative."
“These micro, small and medium enterprises are the heart and soul of the nation which will take India to greater heights. ”
Deepak Bagla, Managing Director & CEO, Invest India, said, "The India ODOP Bazar will play a pivotal role in connecting farmers, artisans, and small entrepreneurs to consumers across the nation. These micro, small and medium enterprises are the heart and soul of the nation which will take India to greater heights. We hope this initiative in partnership with Amazon India and under the guidance of the Honorable Union Ministers of MSMEs will serve as a foundational stone to give momentum to One District One Product and build a Self-Reliant India."
Amazon India has introduced several initiatives to promote the growth of small businesses across the country and now has over 10 lakh sellers on its marketplace, out of which over 90% are MSMEs. Today, in partnership with over 60 NGOs, government bodies and SHGs, Amazon Saheli has been able to impact the livelihoods of over 1 million women entrepreneurs. Through the Karigar program, Amazon has impacted 13 lakh artisans and weavers including tribal communities in India, giving them an opportunity to sell their original handloom and hand-crafted products to a large customer base directly, in partnership with government emporiums across various states.