Gold and silver purchases on Dhanteras (November 10 this year) have long been associated with good luck, prosperity and success. Many people prefer online shopping as it is convenient, reliable, and hassle-free. The auspicious day of Dhanteras also ushers in the long Diwali weekend this year so jewelers are expecting a surge in jewellery and coins sale.

These useful features will help save you time and money while shopping on India’s most preferred online platform.

Besides seeking the best possible deal, there are several other factors to bear in mind before making purchases on this auspicious day. Read on.

1) Verify the purity of gold

Gold purity is a crucial aspect to consider while purchasing gold online. Gold purity is measured in karats, with 24 karat gold being the purest form. Some sellers may offer gold with lower karat values, indicating the presence of impurities. To ensure the authenticity of the gold, it is essential to obtain a certificate of purity from the seller.

2) Look for Hallmark certification

Hallmark certification serves as a testament to the purity and quality of gold jewellery. Issued by the Bureau of Indian Standards (BIS), it assures consumers that the gold adheres to the government's stringent quality standards. When purchasing gold online, safeguard yourself against counterfeits by insisting on hallmark certification. Alternatively, you can verify the authenticity of the gold yourself by examining three distinct symbols: the BIS logo, a purity grade symbol, and a 6-digit code known as the Hallmark Unique Identification (HUID) number.

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3) Check the seller's return policy

Understanding the seller's return policy is crucial before making any purchase. This will ensure smooth returns or exchanges just in case there is product dissatisfaction or transit-related damage. Additionally, enquire about the seller's warranty or guarantee policy for added protection.

4) Compare prices, offers and deals

To get the best deal, always compare the prices of gold and silver coins, bars or jewellery across various online platforms. Look for special offers, deals and cashback offered by online sellers during Dhanteras.

Dhanteras: Cashback and offers on Amazon Pay

Elevate your gifting and investment game this festive season with Amazon Pay. Save up to 10% on gift cards and give thoughtful presents to your loved ones without burning a hole in your pocket. For digital gold purchases made via UPI on Dhanteras day (November 10), Prime members can earn 5% cashback (up to ₹5,000) while non-Prime members can get 3% cashback (up to ₹3,000). For digital gold purchases made via UPI until November 9, Prime members can enjoy 3% cashback (up to ₹3,000) and non-Prime members can earn 1% cashback (up to ₹1,000).

Here are some of the top deals during Dhanteras 2023 from leading jewellery brands on

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1.  Joyalukkas 18KT Yellow Gold and Solitaire Mangalsutra for Women

This elegant 18KT yellow gold solitaire mangalsutra for women features a single, sparkling solitaire diamond that is sure to capture attention. The intricate design of the mangalsutra adds a touch of luxury and glamour.

Shop Now: ₹74,076

2.  Malabar 22 KT Yellow Gold Nosepin

The Malabar Gold and Diamonds 22 KT Gold Nosepin is an ideal choice for everyday wear. It features a delicate, floral design. The screw back ensures a comfortable and secure fit.

Shop Now: ₹1,899

3. Bangalore Refinery 24KT 5-gram Yellow Gold Bar

If you are looking for a safe, secure, and valuable investment, this gold bar is an excellent choice. It boasts of exquisite craftsmanship and comes in tamper-proof packaging.

Shop Now: ₹33,164

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4. BHIMA 10-gram 24KT Gold Bar

This 10-gram gold bar from BHIMA Jewellery can be an excellent investment and a beautiful addition to your jewellery collection. It is made from 24-karat gold and is securely packaged to prevent tampering.

Shop Now: ₹64,129

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5. Kundan 24KT Ganesha 4-gram Yellow Gold Coin

Welcome abundance and auspicious beginnings into your life with Kundan's exquisite 24KT Ganesha gold coin weighing 4 grams. This beautifully-crafted coin features Lord Ganesha, revered as the remover of obstacles and the bestower of success.

Shop Now: ₹26,689

6. MMTC-PAMP 24KT Lakshmi 2-gram Yellow Gold Pendant

Crafted from 24KT gold, this pendant from MMTC-PAMP reflects the radiance of Goddess Lakshmi and is crafted with meticulous attention to detail. It showcases the goddess in her resplendent form, seated gracefully on a blooming lotus flower.

Shop Now: ₹13,970

These small businesses, bolstered by specialised programs like Amazon Karigar, Amazon Saheli and Amazon Launchpad, reported a gigantic rise in sales during the Amazon Great Indian Festival 2023.

7. Joyalukkas 950 Platinum Gold Ring for Men

Elevate your style with this gold ring for men that’s crafted from the purest 950 platinum. It features a sleek and modern design, with an interplay of two-colour gold.

Shop Now: ₹ 51,124

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8. Joyalukkas Girl's 950 Platinum Ring

This exquisite ring is the perfect gift for any special occasion. Crafted from high-quality platinum, it features a sparkling diamond solitaire. The ring is designed to be comfortable and easy to wear, making it a great choice for everyday use too.

Shop Now: ₹11,850

9. Clara 925 Sterling Silver Heart Pendant Necklace

Embrace the enduring charm of love and affection with Clara's 925 sterling silver heart pendant necklace. This piece features a gleaming heart-shaped pendant adorned with sparkling Swiss zirconia stones. Made from the finest 925 sterling silver, this necklace is both beautiful and durable.

Shop Now: ₹1,744

10.  GIVA 925 Sterling Silver Zircon Deer Heart Pendant with Chain

Lift your style with this exquisite necklace that features a deer horn design entwined with a heart-shaped Zircon that’s fashioned from 925 sterling silver. The pendant hangs gracefully from a 16-inch chain, adding a touch of elegance to any outfit.

Shop Now: ₹1,565