Starting a small business is no mean feat. One needs gumption, conviction, perseverance, and more to bring that vision to life and follow through with it. That’s something recognises, celebrates and facilitates. With local communities at its heart and an understanding of how important regional talent is, Amazon India has been empowering small businesses and sellers through programs such as Amazon Launchpad, Amazon Saheli, and Amazon Karigar. These programs help startups, MSMEs, artisans and female entrepreneurs sell to customers across India, drive awareness and strengthen their operations on

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The Amazon Great Indian Festival 2023 was an opportunity for Indian MSME to shine, and shine they did! Read on.

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Founded by Vaibhav Mahajan and Grammy-winning music composer Ricky Kej, premium headphone brand KejbyKej is one of the few made-in-India headphone brands in the mid-to-high-end price range. The brand, which uses cutting-edge technology for a truly immersive audio experience, recorded a 7.64x spike in revenue during the first 24 hours of the sale and reported 27% growth during the month-long period as compared to business-as-usual days.

The company had readied a scale up plan for the Amazon Great Indian Festival much before the shopping event began. “We have close to 1,000 units in stock at our Warehouse and about 200 live in the Amazon warehouse, with Amazon Fulfilment services enabled for our brand will allow us to push inventory in quickly if required,” CEO Vaibhav Mahajan had said earlier.

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The Carriall Co

With the holiday season upon us, shoppers chose to upgrade their luggage game to ace the airport look. Many shoppers explored Cariall Co, a startup that just debuted on, with its smart luggage options such as suitcases, backpacks, duffels, slings and laptop bags. 

Keeping in mind the significant uptick in consumer activity during the Great Indian Festival, The Carriall Co bolstered its inventory and supply chain. “Amazon Great Indian Festival is the quintessential platform for The Carriall Co as it embodies the spirit of festivity, celebration, and value that we strive to deliver through our products. It’s a great opportunity to connect with customers who appreciate the finer things in life,” founder Nilesh Ahire had said.

The result: 185% growth in sales by day 29 of the Great Indian Festival as compared to business-as-usual days.

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Launched with the aim of modernising oral care in India, Habbits is an oral care brand that focuses on using high-quality ingredients that are safe for both adults and children. Habbits also uses recycled material for packaging and is working on sustainable technologies for its products. Founded by Prashant Chourasia, Nimisha Goyal and Ravi Gupta, the brand has already seen steady growth ever since it began selling on under a year.

With help from the Amazon Launchpad team and its forecasting data technology, the team at Habbits prepared its inventory to meet the surge in demand during the shopping event and also put in place contingency plans for any unforeseen challenges. “Our past experience of selling on has driven us to aggressively sell on the platform,” says Chourasia.

The brand witnessed a massive 531% spike in sales by day 29 of the sale, as compared to business-as-usual days.

Enn Beauty recorded two-fold growth in just 2 months after launching its revamped brand on Amazon Launchpad.

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The Baklava Box

Vatsal Agarwal, founder of The Baklava Box was sure that the Amazon Great Indian Festival 2023 will outperform the previous year’s events and will set a new milestone for his Turkish dessert company. Agarwal recalls one of their previous campaigns with Amazon when they were overwhelmed with orders. The packing department had to work overnight with the office and the admin teams having to pitch in.

“With Diwali around the corner, the company—which has been selling on for over two years, offered the highest-ever discounts.

Agarwal’s prediction came true: The Baklava Box saw a mindboggling 4,028% growth in sales by day 29 of the Great Indian Festival.

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Akshayakalpa Organic

India’s first certified organic dairy brand, Akshayakalpa Organic, has built a reputation for delivering high-quality dairy products. It has also created new sustainable farming benchmarks for milk and milk-based products that are free from antibiotics, synthetic additives, and pesticide residue. The brand has received positive responses from customers on Amazon and wishes to create further conversation on the Good Food Movement, a grassroots initiative that promotes sustainable food through education and community engagement. “The Amazon Great Indian Festival is one of the most awaited shopping events with irresistible deals for consumers. It spoils them with variety and convenience and is a unique opportunity for us to connect with consumers on a national scale,” Shashi Kumar, the founder, had said. Sure enough, the brand witnessed a massive 4,065% growth in sales during this period.

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Roundhill has been creating furniture with unique designs for over 19 years. During the Amazon Great Indian Festival 2023, Roundhill’s sales touched nearly ₹2.3 crore which marks a 4x growth. The team expanded exponentially to accommodate and service orders with efficiency across more states. The growth had a positive impact on the local community too as Roundhill bolstered its operational capabilities and created new job opportunities.

Go behind the scenes at an Amazon fulfilment centre in Bangalore and meet the people who ensure your packages are delivered to you swiftly during the Great Indian Festival.

True Decor

True Decor specialises in premium quality home decorations that mix modern and traditional craft. It provides a wide range of products from long-lasting candles to brass oil lamps and attractive wall hangings. The company’s products are tested and checked three times before shipping. True Decor achieved 3x sales during the Amazon Great Indian Festival as compared to business-as-usual days. With the help of the Amazon Saheli team, the brand crossed its sales target by almost 200%.